Publications by ABA Bank MarketingResent articles by the "ABA Bank Marketing" from The Free Libraryhttp://www.thefreelibrary.comen-usFarlex, Inc.Wed, 30 Dec 2009 21:26:27 GMT360Free Online Libraryhttp://www.thefreelibrary.comhttp://www.thefreelibrary.com/_/static/TFLbyFarlex.gif17565Tue, 1 Dec 2009 00:00:00 Continuing education quiz.http://www.thefreelibrary.com/Continuing+education+quiz.-a0214998628
The continuing education quizzes in ABA Bank Marketing magazine provide up to 10.0 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. CFMPs must correctly answer seven out of the 10...]]>Tue, 1 Dec 2009 00:00:00 Services directory.http://www.thefreelibrary.com/Services+directory.-a0214998627This Services Directory contains listings of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further information on listing your organization in this directory, please contact: Laura Henkes at (773) 481-2140; or fax (773) 481-2103.

]]>Tue, 1 Dec 2009 00:00:00 Upcoming events.http://www.thefreelibrary.com/Upcoming+events.-a021499862621 Feb.

National Conference for Community Bankers and De Novo Forum

February 21-24, 2010

Westin Diplomat, Hollywood, Fla.

15 Mar.

ABA Mutual Community Bank Conference

March 15-16, 2010

Renaissance Washington D.C., Washington, DC

]]>Tue, 1 Dec 2009 00:00:00 ABA School of Bank Marketing slated for May 19-24 in Dallas.http://www.thefreelibrary.com/ABA+School+of+Bank+Marketing+slated+for+May+19-24+in+Dallas.-a0214998625
The next ABA School of Bank Marketing and Management (SOBMM) has been scheduled for May 18-24, 2010 at Southern Methodist University in Dallas.



Students are taught bank marketing by a faculty of industry experts and experienced instructors who are leaders in their fields. The curriculum is completed in two intensive one-week sessions spaced a year apart. The first...]]>Tue, 1 Dec 2009 00:00:00 Warning: coming regulatory changes to the checking account.http://www.thefreelibrary.com/Warning%3a+coming+regulatory+changes+to+the+checking+account.-a0214998624
Required changes to Regulation DD, which necessitate informing clients on their monthly statements of specifics regarding overdraft fees, plus proposed changes to Regulation E, which will likely require banks to offer clients an "Opt-In" to fee-based overdrafts triggered by ATM or debit card transactions (and perhaps other transactions as well), have bankers scrambling to...]]>Tue, 1 Dec 2009 00:00:00 Give your customers a reason to stay.http://www.thefreelibrary.com/Give+your+customers+a+reason+to+stay.-a0214998623
The best way to distinguish your bank from the competition is by creating value. For most any bank, "value" means offering competitive products and services. Bur it's important to note that creating value isn't about simply lowering the price on your core products or services.

Actually, competing on price is a losing proposition because customers who are lured by lower prices...]]>Tue, 1 Dec 2009 00:00:00 Marketing services offered to banks in "right-sized chunks'.http://www.thefreelibrary.com/Marketing+services+offered+to+banks+in+%22right-sized+chunks'.-a0214998622
To meet the demand for flexibility marketing assistance in a time of budget cuts, the marketing company MarketMatch, Dayton, Ohio, has introduced a new service called Expert2Go.

The service is designed to provide flexibility by enabling marketers to purchase consulting services in half-day, full-day or weekly segments.

In addition, any segments purchased through the...]]>Tue, 1 Dec 2009 00:00:00 IPhone application developed for bank video content.http://www.thefreelibrary.com/IPhone+application+developed+for+bank+video+content.-a0214998621
Ah iPhone application that enables financial institutions to provide mobile delivery of videos dealing with financial topics has been introduced by MindBlazer, Charlotte, N.C. The company provides interactive video and new media for the financial industry.

The application will enable the mobile delivery of MoneyMinutes TV, which is a collection of more than 30 syndicated videos...]]>Tue, 1 Dec 2009 00:00:00 Digital frame signage enables banks to customize messages.http://www.thefreelibrary.com/Digital+frame+signage+enables+banks+to+customize+messages.-a0214998620
A new digital sign from Reality Interactive is designed for banking institutions to localize and communicate updated rates and new product information to customers. Utilizing "off the shelf" digital photo frame hardware, the bank's brand messages, content and interest rates can be displayed at individual teller stations or on larger format screens strategically placed in...]]>Tue, 1 Dec 2009 00:00:00 Free digital signage software offered to banks--with no ads.http://www.thefreelibrary.com/Free+digital+signage+software+offered+to+banks--with+no+ads.-a0214998619Netpresenter Free is the free version of the Netpresenter Digital Signage software. It can be used to create and publish broadcast quality, professional digital signage presentations on any screen. The product is free for use on one screen.

The software does not contain advertisements and offers a range of multimedia features. With a few mouse clicks, users can add video, photos, Flash...]]>Tue, 1 Dec 2009 00:00:00 Marketing tool offered to help financial institutions promote merchant capture.http://www.thefreelibrary.com/Marketing+tool+offered+to+help+financial+institutions+promote...-a0214998618Fiserv Inc., Brookfield, Wisc., has launched Merchant Acceleration Program (MAP), an initiative that banks can use to increase the awareness and adoption of merchant capture by businesses.

Merchant capture is a remote deposit capture solution that banks may provide to their business customers to provide them the convenience and cost savings of making check deposits from their office or...]]>