Resent articles by the "Agri Marketing" from The Free Libraryhttp://www.thefreelibrary.comen-usFarlex, Inc.Fri, 25 Dec 2009 15:53:21 GMT360http://www.thefreelibrary.comhttp://www.thefreelibrary.com/_/static/TFLbyFarlex.gif17565Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Going+direct+to+retailers%2c+farmers.-a0215115405
Name: Mike Steffeck

Title: President/CEO Fuzion Holdings

Career: Began with FMC, joined Loveland Products/UAP, most recently with Agrium Retail

Education: B.S., agri-business, University of Wisconsin--River Falls; M.B.A., Drake University 

AM: What is Fuzion and why the name choice?

MS: Fuzion Holding has two divisions, a chemical company...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Calendar.-a0215115404
2010

JAN. 12-15: AG CONNECT Expo; Orlando, FL; www.agconnect.com

JAN. 20-23: Nat'l Alliance of Independent Crop Consultants (Ag Pro Expo), Orlando, FL; www.naicc.org

JAN. 27-30: Nat'l Cattlemen's Beef Assoc, San Antonio, TX; www.beefusa.org

FEB. 9-11: World Ag Expo, Tulare, CA; www.worldagexpo.com AM

FEB. 10-13" National Farm Machinery show,...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Ag+producers'+use+of+social+media.-a0215115403
It's impossible to read a marketing industry magazine, blog or web site and not be bombarded with messages about how new and social media are forever changing the way we, as marketers, communicate with our target audiences.

But to what extent is this true in agribusiness? Is it factor hype? In the spring of 2009, as we began our annual strategic planning process with our...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/To+weed+or+not+to+weed.-a0215115402
Earlier this year I turned 40, a monumental age in our youth-worshipping culture. Much to my wife and kids' amusement, I over-reacted and seemed to have aged overnight an additional 50 years.

Among other things I caught myself Googling obscure, melancholy phrases like la noche oscura del alma ("dark night of the soul") and musing aloud over what I wanted to accomplish before I...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Evolution+of+a+media+giant.-a0215115401
AM: How have Meredith Corp's product offerings changed?

JG: Meredith was founded in 1902 with Successful Farming. Since then, the company has grown from its farm roots to become a fully integrated multi-media corporation, delivering information to consumers when, where and how they want to receive it.

At Meredith, we combine national brands--including Better Homes and...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Room+to+grow%3a+meeting+professional+development+goals+in+2010.-a0215115400
Your cell phone is ringing. The voicemail light on your office phone is blinking. You just got an e-mail saying that your inbox has reached maximum capacity. The pile on your desk continues to magically grow overnight. You're busier than ever.

It's almost a new year, and even if you're not sure where 2009 went, it's a good time reflect on what you've accomplished. Pull...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/AdFarm+goes+to+Ghana.-a0215115399
AdFarm has formed an association with local farmers in Ghana, with the goal of helping them develop a more secure agricultural economic base. The project is a joint effort of Praxis Strategy Group, Abba Father Foundation and AdFarm.

Recently I spent time in Ghana learning more about their farming operations and local culture. It was an eye opening experience.

Ghana...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/New+thinking+in+ag+finance.-a0215115398
Price volatility, tight capital, fluctuating global demand for U.S. products and a need for more relationship-oriented business models are defining a new scenario for agricultural lending.

"I have never seen such extreme volatility in such a short amount of time, wreaking havoc on the capital markets," says Elizabeth Hund, Senior Vice President of U.S. Bank's Food and...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Easy+path+to+going+green.-a0215115397
Addressing a firm's carbon footprint can be both profitable and good for the environment. Often, companies have a desire to become more sustainable, but may lack the knowledge to implement and manage environmentally sound practices.

Multiple factors contribute to an organization's environmental impact, including the use of water resources, energy and carbon...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Support+grows+for+editorial+ethics.-a0215115396
Agri-marketers appear to be taking steps to support and strengthen the editorial independence of farm periodicals in which they advertise.

Signs of increased support during the past 20 years were apparent in results of research findings our team presented last August at the Agricultural Media Summit in Fort Worth, TX. Through a survey conducted late last year, more than 100...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/What+influences+loyalty%3f-a0215115395
Last issue we introduced the concept of Net Promoter. Customers are asked if they would recommend you to a friend or colleague. Based upon their responses they are segmented into Promoters, Passives and Detractors. A Net Promoter * score is determined by taking the percentage of Promoters minus the percentage of Detractors. The higher the score the stronger your relationships with...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Targeting+display+advertising.-a0215115394
How do you effectively reach farmers on the internet in a way that is pertinent to them while maximizing your ability to target timely messaging and create interaction?

That was the challenge Monsanto posed to St. Louis-based Brighton, a full service independent marketing and advertising firm specializing in business engagement.

The answer: First determine what...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/New+owner%2c+new+services.-a0215115393
by the Agri Marketing Editors

Founded in 1973 by a group of, veteran agri-marketers, FMiD s initial service was providing mailing lists of farmers and landowners who were enrolled in USDA programs. A lot has changed for the company since its pre-computer beginning.

"We now have the largest, most accurate and most current agricultural database in the country," says...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/The+secret+behind+Y+series'+success.-a0215115392
by the Agri Marketing Editors



Underlying the success of Pioneer's Y series soybean seed is a system the company's researchers utilize named "Accelerated Yield Technology" (AYT).

Supported by more than a dozen patents issued to Pioneer since 1995, AYT is helping increase the yield potential of the new soybean varieties at a much faster pace than traditional...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Game-changing+communications.-a0215115391
Y Series soybeans from Pioneer Hi-Bred represent a step-change in soybean performance, delivering unprecedented productivity gains to North American growers.

The communications challenge for Pioneer Hi-Bred, based in Johnston, IA, and its agency, McCormick Company, Kansas City, MO, was to crisply and clearly position Y Series as not just an incremental change, but...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/New+product+launch+yields+success.-a0215115390
Pioneer Hi-Bred's introduction of its new Y Series soybean seed was its largest and most successful commercial product launch in a long string of winners over the company's 83-year history. For its achievement, the judges (see page 30) named the new Y Series Agri Marketing magazine's 2009 "Product of the Year."

For good reason. The highly competitive soybean seed market...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/2009+Product+of+the+Year%3a+Pioneer+Hi-Bred's+Y+series+soybeans.-a0215115389
THIS YEAR'S HONOREE

In a close vote, the judges in Agri Marketing magazine's annual "Product of the Year" program voted the new Y Series soybean seed from Pioneer Hi-Bred as the 2009 honoree.



Launched for this year's planting, it was the company's largest new product introduction in its 83 year history. The company sold nearly nine million units and helped...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Public's+attitude+of+agriculture.-a0215115388
The image of agriculture in the United States is under fire. Mainstream media outlets continually demonize an industry of which they know very little. Journalists speak as if they were agronomic, nutritional, economic and sociological experts.

It is easy to feel overwhelmed by this onslaught. It is easy to assume that public opinion of farming is quite low. But...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Educating+the+next+generation.-a0215115387
A lot of folks in the beef industry worry about where the next generation of ranchers will come from. But cattlemen with real foresight wonder about tomorrow's consumers.



Certified Angus Beef LLC recently partnered with its licensed distributor, Performance Food Group, at the Culinary Institute of Virginia (CIV), Norfolk, VA. Their joint mission: to educate the...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Hoping+for+better+times+ahead.-a0215115386
BEEF'S UNCERTAIN FUTURE

by Doug Houghton

Brock & Associates, Milwaukee, WI

dhoughton@brockreport.com

www.brockreport.com

After enduring a rough 2009, the U.S. beef industry faces highly uncertain prospects for 2010, with high unemployment threatening to keep beef demand under pressure, while producers continue to face high operating...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/CAMA+national+update.-a0215115385
The Best of CAMA 2009, hosted by the Ontario chapter of CAMA, was a tremendous success with over 330 entries competing and over 220 attendees to the banquet.

Announced at the 2009 event, the 2010 Best of CAMA will be held in Winnipeg, Manitoba. While November on the Prairies can be cold, the event is sure to heat things up.]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Upcoming+events.-a0215115384
Continuing its trend of hosting information sessions geared toward providing value to its members, CAMA Quebec will present "How to get the most out of your trade show investment" January 14, 2010 during Salon de l'agriculture, St-Hyacinthe with guest speaker--Julien Roy, Marketing face-a-face.]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Cama+Quebec+update.-a0215115383
New Board of Directors President Luc Gagnon, CyberCreation.net; Vice President Andre Savard, La Terre de chez nous; Treasurer Linda Biron, Farm Credit Canada; Secretary Daniel Lamoureux, La Terre de chez nous; Director Jean-Paul Brenn, Halchemix Canada; Director Chantal Drapeau, La Financiere agricole du Quebec and Director Real Loiseau, La Terre de chez nous.]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Financial+conditions.-a0215115382
La Financiere agricole, a statistical agency of the government, published its Agroindicateur 2009 report giving an outlook on farming financial conditions in Quebec. According to the report, the financial situation of Quebec producers should be similar to last year. If the trend continues, revenue should increase enough to cover the increase of expenses. Over the past few months,...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Quebec+farmland+values.-a0215115381
The average value of farmland in Quebec increased by 4.3% in the first half of 2009, according to the semiannual Farm Credit Canada (FCC) Farmland Values Report. This is the third consecutive semi-annual increase and follows increases of 5.9% and 5.5% in the two previous reporting periods.

Overall, the average value of Canadian farmland increased 2.9% during the first...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/2009+top+HR+trends.-a0215115380
Taking a strategic approach to human resource practices is something that most organizations strive for. How an organization goes about this can differ and resources for benchmarking practices can be limited specifically when considering benchmarks specific to the agriculture industry.

AgCareers.com provides the agribusiness industry with an answer, the annual Agribusiness...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/NAMA+2009%3a+executive+committee.-a0215115379
National President

Carol Anderson

Mariposa Partners, LLC 

(913) 239-9610

carol@mariposapr.com

President Elect

Susie Decker

Farm Progress Companies

(319) 377-3080

sdecker@farmprogress.com

Secretary/Treasurer

Vicki Henrickson

Blasdel Cleaver Schwalbe

Communications...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Meet+an+industry+leader%3a+Matt+Coniglio%2c+Fastline+Publications%2c+Inc.-a0215115378


How do you see social media and new technology affecting ag?

I am, like everyone else, trying to determine the most effective role of social media in everyday marketing. No doubt we are in the beginning stages of a technology that will allow us to reach people in ways we never imagined. There is tremendous value in communicating with the ag audience quickly but there...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/NAMA+webinar.-a0215115377
December 3, 2009

1:00 p.m. CST 

$45 MEMBERS/NON-MEMBERS

Angela Ridpath and Pamela Sandler, Experience Planning Directors, Bernstein-Rein Advertising





Emerging Technologies

Mobile and emerging technologies are making it easier for marketers to connect with their customers. But this landscape can be intimidating and...]]>Sun, 1 Nov 2009 00:00:00 http://www.thefreelibrary.com/Badger+interacts+with+students.-a0215115376
The Badger NAMA Chapter hosted a reception during the World Dairy Expo in Madison, Wis., and more than 50 people turned out. The event gave the students, who were working in various booths during the day, the opportunity to meet and network with seasoned professionals.]]>