Zurich Financial Services Groups.ZURICH FINANCIAL SERVICES Zurich Financial Services Group is a major financial services group based in Zurich, Switzerland. Global operations North America The US consumer market is served primarily by Farmers Insurance Group the third largest personal lines property & casualty insurance GROUP'S second wave of its international brand campaign recently went live in Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). and the United
States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The continuation of the campaign focuses on the wide range of
Zurich's insurance competencies in the life, personal lines,
commercial and global corporate insurance business. It also expresses
the company's ability to deliver insurance solutions for a changing
world, summarized in its well-known tagline: "Because change
happenz." "The recent brand tracking research revealed that,
following the brand campaign, more consumers in our target markets
recognize Zurich as an insurance provider, understand what we do and
what makes us different," said Arun Sinha, Zurich's group
chief marketing and communications officer.
A.M. Best Presents Ad Summit A.M. Best Co. will host the 2007 Insurance Marketing and Advertising Summit on Now. 8 at the Hilton New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Event sessions will include how to reach the insurance media and agents; how carriers are using direct marketing; what marketers need to know about the insurance industry; audio and interactive marketing. For more information and to register, visit http://www.ambest.com/conferences/imas. Insurance Marketing is complied by Senior Associate edito Lori Chordas |
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