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Zsa Zsa Takes Manhattan; New Line of Stationery Merchandise and Licensable Images Now Available from Zsa Zsa Zspeaks Product Line.


Business Editors

National Stationery Show

NEW YORK--(BUSINESS WIRE)--May 19, 2003

Tailwaggers, Inc. today unveiled a new line of more than 50 unique greeting cards See e-card.  under the company's Zsa Zsa Zsa Zsa may refer to:
  • David Kaftan
  • Zsa Zsa Gabor, Hungarian-American actress and socialite
  • Zsa Zsa Padilla, Filipino singer and actress
  • Zsa Zsa Speck, keyboardist
 Zspeaks(TM) product line. These social expressions greeting cards are the first in a series of innovative Zsa Zsa Zspeaks products designed to appeal to generations of independent, self-assured women and the men they love.

Zsa Zsa, a purebred purebred

progeny derived from at least several generations of animals of the same breed.


purebred herds
herds (or flocks) composed of purebred animals. Not necessarily registered animals. Distinct from crossbred herds.
 French bulldog French bulldog, breed of small, alert nonsporting dog with batlike ears, developed in France in the second half of the 19th cent. It stands about 12 in. (30.4 cm) high at the shoulder and weighs from 19 to 28 lb (8.6–12.7 kg).  with a disposition for the finer things in life, aspires to help us all express our most honest thoughts and emotions. With intelligent, witty copy that accompanies Zsa Zsa's images, Zsa Zsa Zspeaks articulates life's everyday events from a woman's perspective with humor and a dash of brass. Men benefit from Zsa Zsa's perspective, as well, with a fresh vehicle to help them express their feelings in a way that appeals to the female persona.

Zsa Zsa Zspeaks targets both the everyday and seasonal greeting card categories, which account for more than $7.5 billion in retail sales, according to the Greeting Card Association The Greeting Card Association is a U.S. trade organization representing the interests of greeting cards, gift wrapping paper and stationery manufacturers. Its membership consists primarily of U.S. Publishers but foreign publishers may also become members if they so choose. , with women purchasing over 80 percent of all greeting cards.

"The reaction has been unbelievable," said Cheryl Glaser, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Tailwaggers, Inc. "She captures the attention and the heart of every person she meets. It's Zsa Zsa's personality and the way she expresses herself when she's in front of an audience or in front of the camera. And we think we've captured that quality and uniqueness in all of our products."

Through her uncanny ability to charm, dazzle and delight, Zsa Zsa's lovable presence and pointed perspective cut to the very fabric of womanhood in the new millennium. Zsa Zsa Zspeaks brings Zsa Zsa's thoughts and emotions to life with a line of cards for specific occasions and giving times, including birthday, love, holiday, anniversary, and life 'card categories.' The Zsa Zsa Zspeaks product line will also include calendars, posters, non-traditional stationery items and her personal favorite, the Mood Zswings(TM) magnet.

In addition, Zsa Zsa and her captivating cap·ti·vate  
tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates
1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm.

2. Archaic To capture.
 image will be available for commercial licensing use to assist organizations with their merchandising and marketing needs. Manufacturers and retailers looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 new properties to license and media representatives in search of a fresh property to generate consumer excitement can leverage Zsa Zsa's amazing appeal and the indelible mark that is left on all who come in contact with her.

To see what all the buzz is about, go to www.ZsaZsaZspeaks.com or e-mail zspeaks@ZsaZsaZspeaks.com for more information.

About Tailwaggers, Inc.

Tailwaggers, Inc., based in Saratoga, Calif., was founded in 2002. The company has produced a wide assortment of merchandise featuring unique graphic and copy concepts that differentiate Zsa Zsa Zspeaks in a way that is new to personalized communications.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 19, 2003
Words:458
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