Zoran's JPEG products adopted by Iomega for new Buz multimedia producer.SANTA CLARA, Calif.--(BUSINESS WIRE)--June 17, 1997--Zoran Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ZRAN) announced today that Iomega Corp. has selected Zoran's industry leading JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. technology for its new Buz(TM) multimedia producer announced today. Iomega's Buz multimedia producer, when used with Iomega's Jaz(R) and Zip(TM) disks, will offer one of the most convenient tools for consumers to capture home videos and photos from consumer electronics products such as camcorders and digital cameras and create personalized movies on the PC. When used with an Iomega Jaz disk(TM), the new multimedia producer will be able to store one hour of quality video, enabling the interchange of video movies between consumer PC users. "We seriously evaluated the currently available video compression solutions on the market and chose Zoran based upon their leadership position in the JPEG business," said Maury Domengeaux, director of Jaz product marketing for Iomega Corp. "Zoran's field proven JPEG technology combined with Iomega's affordable and easy-to-use consumer video products, should enable a new class of PC users to personalize and enjoy home movies as never before. This will further proliferate the market of removable PC storage such as the Jaz and Zip drives." "We are very pleased to be providing our JPEG technology to an industry leader such as Iomega," said Isaac Shenberg, vice president of sales and marketing for Zoran Corp. "We think that the distribution of video among PC users using low-cost, high capacity storage devices such as the Jaz disks, is the first step in bringing quality video into the homes of non-professional PC users. Iomega's approach in enabling consumer based video PC products is expected to further expand the reach of our JPEG technology into cost sensitive markets." Zoran is the leader in providing JPEG compression, decompression and PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). controller technology for video solutions in the PC, consumer, and business markets. The full line of JPEG chip products provides a complete, ready to implement solution for PC platforms, including a JPEG codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, (ZR36060), PCI controller (ZR36067) and other products. Zoran's JPEG products are capable of being used in applications such as video capture, video editing, color printers, scanners, digital still cameras, video conferencing, security and medical imaging products. A key feature of Zoran's JPEG products is its patented Bit-Rate-Control. This breakthrough technology enables the predictability of memory size and data communications bandwidth required for compressing images of varying complexity. This results in superior image quality and system reliability. A complete family of JPEG chips as well as reference boards are available from Zoran. About Zoran Zoran Corp. (NASDAQ:ZRAN) develops and markets integrated circuits and software for digital video and audio applications enabled by compression. CompCore Multimedia Inc., a leading provider of software and hardware cores for MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). products, was acquired by Zoran Corp. in December, 1996. Zoran's product lines include JPEG codecs The following is a list of codecs. Audio codecs Non-compression formats
DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and MPEG decoders, Dolby Digital and MPEG audio decoders and real-time DVD and Video CD software for the PC. The company's software is bundled by PC and graphic system manufacturers for software-only or hardware assisted DVD ROM or Video CD playback software on the PC. Current applications for Zoran IC products include professional and consumer video editing systems, PC-based or stand-alone Video CD systems, DVD-ROM DVD-ROM: see digital versatile disc. A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc. and stand-alone players, digital audio systems, and filmless digital cameras. Established in 1983, the company is headquartered in Santa Clara, with additional operations in Haifa, Israel. Zoran's products and technologies have been adopted by many of the world's largest manufacturers including Acer, ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. , AT&T, Avid Technology, Cirrus Logic, Compaq, Denon, Diamond Multimedia, Dolby, FujiFilm, Fujitsu, Hitachi, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Kenwood, Marantz, Matrox, Matsushita, Miro Computer, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Packard Bell, Philips, Pioneer, Samsung, Sony, Toshiba, Yamaha and many others. For more information about Zoran, call 408/919-4111. -0- Note to Editors: Jaz is a registered trademark of Iomega Corp. Zip is a trademark of Iomega Corp. Dolby, Dolby Digital and AC-3 are registered trademarks of Dolby Laboratories Inc. Buz is a trademark of Iomega Corp., Jaz is a registered trademark of Iomega Corp. All other trademarks are the property of their respective companies. CONTACT: Zoran/CompCore Tanya Del Vecchio, 408/919-4111 tanya@zoran.com http://www.zoran.com or Virtual Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (Media) Carey Mitchell, 415/369-7833 carey@virtualpr.com or Financial Relations Board Hannah Bruce, 415/986-1591 hbb@sf.frbd.com |
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