Zoran's Digital Camera Processor IC in New Camera Shipping From Minolta; Highly Integrated COACH Enables Dimage 2300 Lightweight Camera.Business Editors/Technology Writers SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--July 20, 2000 Zoran Corporation This article is about Zoran corporation. For other uses, see Zoran. Zoran Corporation is a multinational digital technology company, headquartered in Silicon Valley. The name Zoran is derived from the Hebrew word for silicon. (Nasdaq: ZRAN), a leading provider of digital solutions-on-a-chip for applications in the growing multimedia and Internet consumer markets, today announced that the new Minolta Dimage 2300 camera, using Zoran's COACH (Camera On A CHip) product as its imaging processor, is now shipping production units. The new Minolta model offers resolutions up to 2.3 Megapixels, 1.4x and 2x digital zoom Simulating a longer focal length in a digital camera via software. The digital zoom is accomplished via image enhancement software within the camera itself rather than the inherent mechanics of the physical zoom lens. For more details, see optical zoom. , auto focus quality lens, NTSC/PAL video out, and USB port A USB socket on a computer or peripheral device into which a USB cable is plugged. See USB. in a lightweight design The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. weighing just 7.4 ounces. "Our goal is to deliver excellent digital cameras with the latest technology at a competitive price. We found the highly integrated COACH product from Zoran flexible enough to support us on all counts and provides an excellent image quality that meets our high standards. We were able to include many features in a lightweight consumer-friendly camera that weighs just over 7 ounces," said Jon Sienkiewicz, vice president of marketing at Minolta Corporation. "Working with the Zoran team has resulted in a product that enables demanding users to obtain excellent image quality with good performance at an affordable price." "At Zoran we're focused on developing the best chips that meet the needs of our customers' products. We seek to integrate additional features and digital camera system functions in each new generation of the COACH product line. This results in a wider choice of features and reduced system costs for our major OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and customers like Minolta," said Alon Ironi, vice president of engineering and camera products at Zoran. "With our recent acquisition of PixelCam, we now have compelling CMOS sensor technology to add to the range of choices we offer forward-looking camera manufacturers." "We expect the worldwide market for digital cameras to nearly double by 2002 as increasing image sensor resolution combines with falling camera prices to lead to dramatic growth in this market," said Brian O'Rourke, senior analyst in the Converging Markets and Technology Group at Cahners In-Stat Group. "The forecast for 2000 is 12.7 million units, climbing to 23.35 million units by the end of 2002." About the COACH As a pioneer in digital image processing Digital image processing is the use of computer algorithms to perform image processing on digital images. Digital image processing has the same advantages over analog image processing as digital signal processing has over analog signal processing — it allows a much wider technology, Zoran was able to develop and deliver the first version of the COACH (Camera On A CHip) in the fall of 1998. The latest version is a mature product with a powerful DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive core, dedicated programmable hardware, and all the software OEM camera designers need to rapidly bring a product to market. The flexible COACH architecture supports a wide range of camera designs and its high level of integration enables enhanced features, cost-effective implementations, and rapid time to market. About Zoran Corporation Zoran Corporation, based in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , is a leading provider of digital solutions-on-a-chip for applications in the growing multimedia and Internet consumer markets. With almost two decades of expertise developing and delivering digital compression technologies, Zoran has pioneered high-performance processing into various audio, video, and imaging technologies. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran is a leading supplier in the rapidly expanding DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and digital camera markets and in related digital audio and video applications. With headquarters in the U.S. and operations in Canada, China, Israel, Japan, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-919-4111. Zoran is a trademark of Zoran Corporation All other trademarks are the property of their respective owners. |
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