ZoomInfo's Bryan Burdick Joins Google and Yahoo! to Discuss the Future of Online Advertising.Business Information Search Engine Also Will Participate at Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). and DEMO 2007 Conferences WALTHAM, Mass. -- At this week's AlwaysOn Media conference in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , ZoomInfo's[TM] Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Bryan Burdick joined executives from Google and Yahoo! to discuss the future of online advertising. The AlwaysOn Media is an industry insider event featuring high-level debates about which forces are disrupting and creating new opportunities for marketing executives. The moderated discussion debated the future of search keyword advertising Paying for placement and click-throughs on the results list of a Web search engine. Advertisers bid an amount to get a link to their Web site placed at the beginning of the results list when the user's search words match their product keywords. , with Burdick providing insights specifically on how B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business search advertising is evolving. AlwaysOn Media also showcases 50 "top innovator demos" from executives who the event organizers believe "are revolutionizing the way media is being created, distributed, and consumed." Burdick represented ZoomInfo in the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Showcase on "Next Generation Search." As ZoomInfo's chief operating officer, Burdick is responsible for sales, marketing, product and business development. Under his leadership and direction, the company achieved record growth and profitability in 2006, exceeding $12 million in sales. He was instrumental in launching a new line of business focused on advertising sales, as well as the beta site An organization or group that is beta testing hardware and/or software. See beta test. , http://www.thezoomlist.com, to begin experimenting with contextual search To search for records or documents based upon the text contained in any part of the file as opposed to searching on a predefined key field. and advertising. Before joining ZoomInfo, Burdick served as chief marketing officer for the Monster Worldwide Monster Worldwide NASDAQ: MNST is the parent company for Monster.com; it also owns other well-known websites such as Military.com, Tickle.com and Fastweb.com. Company Overview TMP TMP (thymidine monophosphate): see thymine. AdComms Division, where he was responsible for all product and marketing functions, as well as the division's strategic business operations. He also previously served as senior vice president of global portal services with Terra Lycos, Inc., where he managed the five core international business units including Search and eCommerce. In early-February Russell Glass, ZoomInfo's vice president of product and marketing, will join fellow marketing executives at the Red Herring CMO 2007 conference. The conference's theme is "CMOs: Catalysts for Growth." Glass is scheduled to participate on the panel "Search Marketing 2.0" to discuss the role search should play when companies develop marketing strategies. During Glass' tenure running ZoomInfo's marketing organization, he has cut costs 10% while tripling the company's yearly marketing-driven revenue and quadrupling leads distributed to the sales teams. Glass' product management leadership includes driving the strategy and design of ZoomInfo's business information search engine. His teams have launched five new products in two years, increasing ZoomInfo's traffic 600% and search engine revenues over 400%. ZoomInfo has also been selected to unveil a groundbreaking technology at the DEMO 2007 conference, a pinnacle event with the unparalleled reputation of identifying the best-of-the-best and the real trends-in-the-making. For details on the company's news from the DEMO conference, please visit www.zoominfo.com/About/press_release_article.aspx?articleID=01_30_07. About ZoomInfo ZoomInfo is a business information search engine used to quickly find information about industries, companies, people and jobs. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo's semantic search engine continually crawls the Business Web - the millions of company Websites, news feeds and other online sources - to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on 34 million people and over 3 million companies, and its search engine adds more than 20,000 new profiles every day. More than 3 million people search www.ZoomInfo.com every month. In addition, over 1,500 customers, including Google, Yahoo!, Microsoft, Oracle, PepsiCo, Raytheon and 20% of the Fortune 500, subscribe to ZoomInfo's PowerSearch for more powerful search tools. Zoom Information[TM], Inc. is privately held and based in Waltham, Massachusetts. For more information, or to try ZoomInfo PowerSearch, visit http://www.zoominfo.com/trial. |
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