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ZooVision Selects Ad Infuse for Video Ad Streaming Solution.


Mobile Advertising Leader Brings Video Ad Streaming Technology to ZooVision's Free On-Demand Video Content for Mobile Users

SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Ad Infuse in·fuse
v.
1. To steep or soak without boiling in order to extract soluble elements or active principles.

2. To introduce a solution into the body through a vein for therapeutic purposes.
, the leading provider of highly personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 ad experiences across all mobile devices, today announced its partnership with ZooVision to deliver its ad-supported video streaming See streaming video and video stream.  solution to ZooVision's mobile video and audio Web site. Under terms of the agreement, Ad Infuse will provide dynamic personalized ad insertion insertion n. the addition of language at a place within an existing typed or written document, which is always suspect unless initialled by all parties.  to ZooVision's video news content. Ad Infuse is the only company capable of delivering the video solution needed for ZooVision's off-deck content.

"As consumers become more dependent on their mobile devices for music, news and videos, ZooVision aims to provide premium content to all mobile users on a fully ad-supported model," said Sean Berner, Vice President of ZooVision. "By partnering with Ad Infuse, ZooVision is able to offer its users a seamless transition from a personalized ad to the desired content at no cost. Ad Infuse's innovation in the mobile ad market makes it the obvious choice for this deal."

ZooVision is a mobile video 3gp streaming content aggregator An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers. See customer aggregator.  that is changing the way people use their wireless phones and access entertainment. Streaming on-demand videos and audio customized to the mobile experience, they believe that the mobile customer demands a video experience that is delivered quickly and of the highest quality. Their on-demand model lets subscribers view music videos, cartoons and niche content right on their mobile phones and wireless PDAs. ZooVision creates a comprehensive offering by partnering with the best content creators See content provider.  to collaboratively create compelling content that is tailored for the mobile market.

"We are thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 to be the only company providing the video ad solution and mobile ad platform to ZooVision's mobile content," said Brian Cowley, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Ad Infuse. "This partnership marks our first step in broadening and diversifying our inventory through compelling content and creating an even more attractive option for our advertisers. By providing personalized ads, consumers have free and easy access to the content they want by the brands they enjoy."

About Ad Infuse

From portable media players to mobile phones -- Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling dis·man·tle  
tr.v. dis·man·tled, dis·man·tling, dis·man·tles
1.
a. To take apart; disassemble; tear down.

b.
 limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

To learn more please visit www.adinfuse.com.

About ZooVision

Based in Kalamazoo, MI, ZooVision is redefining the way people use their wireless phones to access entertainment by streaming on-demand video/audio customized to the mobile experience. The company is committed to providing mobile customers with free cutting-edge content of the highest quality delivered seamlessly to their mobile phones and wireless PDAs. To learn more please visit www.zoovision.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 30, 2007
Words:503
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