Zions Pays for A's.

Institution: Zions Bank

Assets: $10.6 billion

Agency: Richter 7, Salt Lake City

The object for this campaign was to demonstrate Zions Bank's support for local schools and to reach out to their market's teenage demographic. This ongoing public relations program rewards students for academic achievement. "Zions Pays for As" encourages middle school, junior high and high school students with at least one A on their report cards to visit one of 148 Zions Bank branches in Utah and Idaho.

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Our "Idea Bank" showcases recent examples of advertising and other marketing products from financial institutions of all sizes and locations in the United States. Browse through this section to spark your creativity for your marketing efforts. Included in each issue are some of the winners of the most recent Advertising Awards Competition sponsored by the ABA Marketing Network. The names of advertising or communications agencies are included where appropriate.