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Zing, Inc. and FotoNation Team with Zoran on Internet Camera Development Strategy.


Business Editors &High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 2, 2000

Zoran Corporation This article is about Zoran corporation. For other uses, see Zoran.
Zoran Corporation is a multinational digital technology company, headquartered in Silicon Valley. The name Zoran is derived from the Hebrew word for silicon.
 (Nasdaq:ZRAN), a leading provider of integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
 and software; Zing, Inc., the complete picture network and Internet's largest photography community; and FotoNation, Inc., provider of digital photography connectivity software, which Zing is acquiring, today announced a strategic initiative to develop an embedded Internet service solution for digital cameras. The initial focus will be on digital cameras, with an intent to expand into a wide array of audio/video Internet-related applications in the future.

Today, the partnership brings `point, shoot, and zing' capabilities to the integrated circuit integrated circuit (IC), electronic circuit built on a semiconductor substrate, usually one of single-crystal silicon. The circuit, often called a chip, is packaged in a hermetically sealed case or a nonhermetic plastic capsule, with leads extending from it for  level, enabling digital camera users to easily upload photos directly to the Internet. Zoran provides the newly announced Camera On A Chip (COACH) integrated circuit platform, the industry's most complete and feature-rich Digital Still Camera (DSC (1) (Digital Signal Controller) A microcontroller and DSP combined on the same chip. It adds the interrupt-driven capabilities normally associated with a microcontroller to a DSP, which typically functions as a continuous process. See microcontroller and DSP. ) solution; FotoNation brings digital photography connectivity software; and Zing, Inc. provides the Internet destination, Zing.com, for photo sharing Photo sharing is the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others (whether publicly or privately). This functionality is provided through both websites and applications that facilitate the upload and display of images. , storage and high quality printing.

&uot;This dynamic partnership layers a rich offering of consumer Internet services on top of our chipset technology,&uot; said Dr. Levy Gerzberg Levy Gerzberg is the chief executive officer of the Zoran Corporation. His published works include Monolithic Power Spectrum Centroid Detector from Stanford University in 1979. , president and chief executive officer, Zoran Corporation. &uot;In so doing, we will complement our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers' efforts to develop and quickly bring to market digital imaging products that provide a complete solution to consumers. We look forward to a strategic relationship with Zing and FotoNation which will grow over time.&uot;

&uot;With this partnership, we are reaching consumers when they first pick up a digital camera. By integrating FotoNation and Zing technology into Zoran's chipset solution, we will deliver unparalleled ease of use and a user experience far superior to anything else available,&uot; said Mark Platshon, president and chief executive officer, Zing, Inc. &uot;By making it this easy for consumers to get the most out of their photos, we will drive more rapid adoption of digital photography and continue to dramatically grow our respective businesses.&uot;

Expected implementations could lead to digital cameras customized for individual users, unique camera user identification, cameras pre-programmed to upload images to a specific user-owned album, support of direct video and sound capabilities, and more.

&uot;Having direct connectivity from camera to Web, at the chipset level, will radically streamline the current process for users. We expect that the ability to move photos directly from digital camera to the Internet will become a standard feature requirement in next-generation digital cameras,&uot; commented Kristy Holch, Founder and Principal, InfoTrends Research. &uot;We anticipate strong demand for digital photography in the coming years, and the easier and more reliable these products are, the better.&uot;

Forthcoming announcements of technology implementations from the three firms will be follow during the next few months.

About Zing, Inc.

Zing, Inc. (www.zing.com) is dedicated to helping millions of picture takers stay in touch with friends and family through digital photography. Zing.com offers free, private, unlimited, permanent storage for personal pictures surrounded by a wide array of supporting services for album presentation, greeting cards See e-card. , story telling, gifts and printing. From one-step digital camera-to-web uploading to high-quality photo printing, Zing is building the infrastructure to advance and simplify digital photography.

About FotoNation, Inc.

FotoNation(R) (www.fotonation.com), which is being acquired by Zing, offers a continually growing family of software solutions for digital photography connectivity as part of the industry-wide FotoConnected(TM) initiative. FotoNation products include FotoNation-Explorer(TM), an end-user application that enables the Windows operating system operating system (OS)

Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
 to view a digital camera as a standard folder on the desktop, FotoDeveloper(TM), a multi-platform SDK (Software Developer's Kit) See developer's toolkit and Windows SDK.

SDK - Software Developers Kit (or "Software Development Kit").
 to allow a unified interface to most popular digital cameras, and FotoSecure(TM), a patented system of in-camera protection of original digital images from unauthorized duplication, distribution and manipulation. FotoNation's technology is included in leading consumer-imaging products from Adobe Systems, Microsoft Corporation, and Nikon, Inc.

About Zoran Corporation

Zoran Corporation develops and markets integrated circuits (ICs), IC Intellectual Property (IP) cores, and embedded software for digital video and audio applications enabled by compression. Zoran also provides complete reference designs based on Zoran's technology. Zoran's product lines and IP include JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 codecs The following is a list of codecs. Audio codecs
Non-compression formats
  • Audio Interchange File Format (AIFF, container format)
  • Resource Interchange File Format (RIFF, container format)
, MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 decoders, digital still camera system on a chip and digital audio.

All these standard-based products benefit from Zoran's Standard Plus(TM) technology. Zoran's ICs are used in numerous digital video and audio products. Leading applications incorporating Zoran's products and IP include professional and consumer video editing systems, filmless digital cameras, standalone consumer DVD players, SuperVCD players, digital speakers and audio systems.

Zoran is headquartered in Santa Clara, with additional operations in Haifa, Israel, Toronto, and offices in Tokyo, and Shenzhen, China. For more information about Zoran call 408/919-4111, or visit www.zoran.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 2, 2000
Words:780
Previous Article:Edelbrock Corp. Achieves Double-Digit Improvement in Sales With Improved Earnings for Second Quarter and First Six Months of Fiscal 2000.
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