ZimmComm Marketing and Communications has changed its name to ZimmComm New Media, LLC.

ZimmComm Marketing and Communications has changed its name to ZimmComm New Media, LLC to better reflect the company's focus in the realm of internet-based communications tools and services.

ZimmComm president Chuck Zimmerman says when he and his wife, Cindy, started the company two years ago they had no idea it was going to go in the direction that it has grown. "We started out with the idea of being more of a traditional advertising and public relations agency," said Zimmerman. "Instead we have developed expertise in very non-traditional communications strategies that are becoming very popular."

Those "non-traditional" communications strategies mainly include blogging and podcasting--two terms that are becoming much more familiar to the general public and much more important as business advertising and public relations tools.

ZimmComm has four main company owned and operated blogs: AgWired (www.agwired.com), which focuses on what's new in the world of agribusiness; World Dairy Diary (www.worlddairydiary.com), a blog for and about the dairy industry; Domestic Fuel (www.domesticfuel.com), which is all about alternative fuels such as ethanol and biodiesel; and Ag News Wire (www.agnewswire.com), primarily for the posting of news releases for ZimmComm clients.