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Ziff-Davis Announces The Launch of 10 New, International Editions of ZDNet

Move Strengthens ZDNet's Position As The World's Leading Web Site
 For News And Information About The Internet And Computing


NEW YORK, Jan. 15 /PRNewswire/ -- Building on ZDNet's dramatic growth in France, Germany, the United Kingdom and the United States, Ziff-Davis today announced the launch of 10 new, international editions of ZDNet on the World Wide Web. The announcement strengthens ZDNet's position as the world's leading Web site for news and information about the Internet and computing. It also establishes ZDNet as one of the first global Internet brands to make a commitment to provide localized content.

ZDNet China debuted today (http://www.zdnet.co.cn) Australia, Hong Kong, Italy, Korea, Malaysia/Singapore, Russia, Spain and Taiwan will be online with their local editions of ZDNet in March. ZDNet Japan will debut in April. Each edition will feature the 10,000-title ZDNet Software Library as well as local translations of ZDNet's award-winning news and buying information.

ZDNet's growing international popularity is underscored by I/PRO, a leading provider of marketing technologies and information services for the World Wide Web. According to I/PRO's most recent results, 34.5% of ZDNet's 8,890,814 monthly visits in November 1996 came from outside the U.S.

J.B. Holston, president of the Ziff-Davis International Media Group, said, "I/PRO confirms that ZDNet's position as the primary source for Internet and computing information on the Web has rapidly become global. The number of international visits to ZDNet has jumped 951% during the past 17 months to almost 3.1 million a month. New launches in China and around the world will extend this brand's leadership by creating deep, local-language versions that provide completely for the information needs of consumers around the world."

Jeffrey Ballowe, president of the Ziff-Davis Interactive Media and Development Group, said, "ZDNet is not only a leader in reach, it is also a leader in advertising revenues. It is consistently ranked among the top Web sites in the U.S. and our local editions in France, Germany or the UK enjoy healthy leads over competitive sites. One result of our success in deploying ZDNet internationally is that we can now offer our advertisers immediate, one-stop access to their customers worldwide with our network of ZDNet Web sites."

The ZDNet Software Library

The ZDNet Software Library was introduced on the Web in March of 1996. It consistently maintains a library of more than 10,000 of the best shareware, freeware, and software titles available, with new ones added continually and out-of-date titles routinely eliminated. Each title is completely virus tested, reviewed by ZDNet's team of software editors, and given a rating of one-to-five stars, all of which distinguish the ZDNet Software Library from other shareware offerings on the Web. Millions of downloads are made by ZDNet users each month.

ZDNet

Based in Cambridge, Massachusetts, ZDNet (http://www.zdnet.com) also provides high-quality news, buying information and services about the Internet and computing. This content is organized by "channels" that enable visitors to easily find what they need. According to PC-Meter, Ziff-Davis' zdnet.com is the Web's most popular site in the News, Information and Entertainment category -- reaching a larger audience than Time-Warner's pathfinder.com, CNET's cnet.com, ESPN's sportzone.com, and CNN's cnn.com.

Ziff-Davis

Ziff-Davis, a Softbank company, is the leading provider of special- interest content about the Internet and computing. The quality and quantity of this content attracts the largest and most powerful audience of early adopters and opinion leaders in both the business and consumer markets. Ziff-Davis enables advertisers to reach this audience effectively and efficiently through an integrated system of print, online, and broadcast media.

SOURCE Ziff-Davis
 -0- 01/15/97


/CONTACT: Greg Jarboe of Ziff-Davis, 617-225-3500 or gjarboe@zd.com/

CO: Ziff-Davis; ZDNet ST: Massachusetts IN: CPR PUB MLM SU: PDT

SB-JL -- NEW005 -- 0238 01/15/97 12:16 EST http://www.prnewswire.com
COPYRIGHT 1997 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 15, 1997
Words:647
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