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Ziff Davis launches Baseline Information Services; new magazines.


Ziff Davis Media (Ziff Davis Media Inc., New York, www.ziffdavis.com) A leading integrated media company that serves the computer, videogame and consumer lifestyle markets. Its offerings include PC Magazine and the PCMag.com Network, which includes PCMag.com, ExtremeTech.  (New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
) and Baseline magazine, a title that covers the deployment of information systems in large enterprises, have launched Baseline Business Information Services See Information Systems.  (BIS), a new business unit that will develop ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  selling tools to help technology suppliers market their products and services more effectively. The new unit is an extension of the magazine's mission, Ziff said.

The services provided by the unit are to be an outgrowth of the tools showcased in Baseline, including project planners, assessments, and ROI calculators relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 new technologies, project performance and forecasting. The services arm will help companies assess the viability of undertaking specific Information-systems projects. The unit will also provide research of technology projects, infrastructure audits, and readiness assessments.

Ziff chairman/ceo Robert Callahan said the new division "will provide accurate independent analysis for senior level decision-makers."

In related news, Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive,  has launched PC Magazine Singapore and PC Magazine Malaysia. Both will be published monthly and are designed to provide technology buyers and related professionals with evaluations and recommendations of IT products and services available In their local markets. The titles will also carry product testing results and will Import a minority of editorial under license from Ziff. The majority of editorial will be written by staff.
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Title Annotation:Ziff Davis Media Inc. and Baseline magazine offer new service; new magazine also launched in Singapore and Malaysia
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 31, 2003
Words:209
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