Ziff Davis Media creates new event marketing group.Ziff Davis Media (Ziff Davis Media Inc., New York, www.ziffdavis.com) A leading integrated media company that serves the computer, videogame and consumer lifestyle markets. Its offerings include PC Magazine and the PCMag.com Network, which includes PCMag.com, ExtremeTech. (ZDM ZDM Zentralblatt für Didaktik der Mathematik (German, international reviews on mathematical education) ZDM Zone Démilitarisée (French: Demilitarized Zone, DMZ) ZDM Zenworks Desktop Management ; New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) has partnered with TM Media, Inc. (New York), an executive events company, to launch the Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, Event Marketing Group, a new business unit that will develop events for the business and technology communities. ZDM said the new unit will work together with the company's existing Ziff Davis Custom/ Conference Group, which now produces 120 CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. workshops and conferences. ZDM said the new unit will host community events designed to provide marketers with marketing solutions to attract new customers and accelerate the buying process. Specific plans for events in 2004 will be forthcoming. The unit's general mission is to: develop events that will serve b2b technology marketing programs; attract qualified audiences through ongoing event marketing campaigns that can be integrated with other programs; demonstrate the viability of event marketing; and, establish partnerships with industry organizations in support of specific events and programs. TM Media co-founder James Hasl said the partnership "accelerates our plans to deliver the next generation of premier events for the IT industry." |
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