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Zi Predictive Text Solutions Tapped for New Sony Ericsson P990 Smartphone.


CALGARY, Alberta -- Sony Ericsson chooses eZiText and award winning eZiTap for P990; integrates advanced prediction innovations from Zi

Zi Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ZICA)(TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:ZIC ZIC Zinc Finger Protein
ZIC Zurich Insurance Company
ZIC Zhuhai International Circuit
ZIC Zambia Investment Centre
), a leading provider of intelligent interface solutions, today announced that two of its industry-leading predictive text technologies eZiText(R) and the eZiTap(TM) FEP See front end processor.  are embedded in the P990, the latest generation smartphone from Sony Ericsson. Zi Corporation will be demonstrating the P990 at CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Wireless (Booth 5821 North Hall).

The successor to the Sony Ericsson P910, the P990 sets new standards in smartphones delivering 3G/UMTS as well as tri-band GSM and GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations.  connectivity. It is also one of the few WiFi enabled phones, supporting the IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11b technology.

"The decision by Sony Ericsson to embed Zi's predictive text solutions in its new pioneering P990 smartphone confirms Zi's position at the forefront of technological innovation," comments Milos Miloš, prince of Serbia
Miloš or Milosh (Miloš Obrenović) (both: mĭ`lôsh ōbrĕ`nəvĭch) 
 Djokovic, chief technical officer and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Zi Corporation, "We are delighted with this decision which shows our chosen path is coming to fruition."

"Users of our advanced smartphones expect predictive text input capability as part of the overall feature set of the device," said Brendan Press, Head of Enterprise Marketing, Sony Ericsson Mobile Communications, "Zi's eZiText and eZiTap FEP solutions are the cutting edge of predictive text technology and we are pleased to be able to incorporate them both in the new P990."

The Sony Ericsson P990 provides two user interfaces known as flip closed and flip open. Flip closed mode utilises the eZiText solution on the 12 button keypad and flip open the award-winning eZiTap FEP for the standard/default virtual and hardware keyboards. Zi's technology offers advanced features which provide the user with truly predictive and seamless input capability, whether using the keypad, keyboard or handwriting. Zi predictive text features on the P990 include: dual language messaging, learning and personalisation, and multiple candidate and next word prediction. Eighteen of Zi's fifty-four predictive text language databases are also supported by the P990.

To support the advanced capabilities of the P990 the device utilizes Symbian OS(TM) v9.1 together with the UIQ Technology 3.0 user interface.

"Up to Q3 2005 almost 48 million Symbian OS smartphones had shipped worldwide," said Simon Garth, VP of Marketing, Symbian. "We are delighted to be working with Sony Ericsson, Zi Corporation and UIQ Technology in bringing the P990 to market and believe the phone will be even more successful than its predecessor."

"In driving the uptake of advanced mobile data services the usability of the handset interface is the most important factor," said Peter Molin, Chief Technical Officer of UIQ Technology, "By adding Zi's advanced text input to UIQ UIQ User Interface IQ (smartphones)  3, our software platform, the usability of the device is significantly increased."

For media interviews or tours at CTIA Wireless (Booth 5821 North Hall) please contact Bethany Caldwell with GBCS GBCS General Board of Church and Society (United Methodist Church)
GBCS Ground Based Common Sensor
GBCS Green Bay Christian School (Green Bay, WI)
GBCS Global Business Communications Services
 PR at +44 (0) 115 948 6901 or e-mail bethany@gbcspr.com.

About Zi's Predictive Text Products

Zi's user-friendly text input system enables consumer electronic manufacturers and telecom carriers to provide end users with richer, more personalized text input experiences. eZiText provides faster and more efficient text entry through truly predictive one-touch entry and word completion, coupled with the ability to learn from a person's usage patterns and new vocabulary. The eZiTap FEP is a downloadable version of Zi's embedded eZiTap software and serves as a front end processor (FEP) to offer predictive text entry through the phone's virtual keyboard. The download version is also available for Sony Ericsson's series of P800, P900 and P910 Symbian UIQ smartphones.

Zi's technology allows the P990 handset to support the following languages; Czech, Danish, Dutch, English (UK&US), Finnish, French, German, Greek, Hungarian, Italian, Latin America Spanish, Norwegian, Polish, Russian, Spanish, Swedish and Turkish.

About Sony Ericsson

Sony Ericsson Mobile Communications and its affiliated companies Affiliated Companies

A situation that occurs when one company owns a minority interest (less than 50%) in another company.

Also refers to companies that are related to each other in some way.

Notes:
An affiliated company is sometimes referred to as a subsidiary.
 serve the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M M2M Machine-to-Machine (communication, mainly mobile)
M2M Minutes to Midnight (Linkin Park album)
M2M Mobile to Mobile (cellular phone)
M2M Member-to-Member
M2M Month to Month
 solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.sonyericsson.com.

About UIQ Technology

UIQ Technology develops and licenses an open software platform to the world's leading mobile phone manufacturers and supports licensees in the drive towards developing a mass market for open mobile phones. UIQ based phones are powerful and give access to enterprise applications, email, multimedia clips and web pages. UIQ is, for example, used in mobile phones from Sony Ericsson, Motorola, BenQ and Arima. UIQ Technology, established in 1999 in Sweden, is a fully owned subsidiary of Symbian Ltd. For more information, please visit www.uiq.com.

About Symbian

Symbian is a software licensing company that develops and licenses Symbian OS, the market leading open operating system for advanced, data-enabled mobile phones also known as smartphones.

Symbian licenses Symbian OS to the world's leading handset manufacturers and has built close co-operative business relationships with leading companies across the mobile industry. In the first three quarters of 2005, more than 23 million Symbian OS mobile phones were sold worldwide to over 250 network operators, bringing the total number of Symbian OS phones shipped to almost 48 million.

Symbian has its headquarters in London, United Kingdom with offices in the United States, Europe (England and Sweden (UIQ Technology AB)), Israel and Asia (India, P.R. China, Korea, and Japan). For more information, please visit www.symbian.com.

About Zi Corporation

Zi Corporation (www.zicorp.com) is a technology company that delivers intelligent interface solutions to enhance the user experience of wireless and consumer technologies. The company provides device manufacturers and network operators with a full range of intuitive and easy-to-use input solutions, including: eZiText for one-touch predictive text entry; eZiTap for intelligent multi-tap entry, eZiType(TM) for keyboard prediction with auto-correction, Decuma(R) for predictive pen-input handwriting recognition and the Qix(TM) service discovery engine to enhance the user experience and drive service usage and adoption. Zi's product portfolio dramatically improves the usability of mobile phones, PDAs, gaming devices and set-top boxes and the applications on them including SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , e-mail and Internet browsing. Zi supports its strategic partners and customers from offices in Asia, Europe and North America. A publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
, Zi Corporation is listed on the Nasdaq National Market (ZICA) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ZIC).

This release may be deemed to contain forward-looking statements, which are subject to the safe harbour provisions of the United States Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These forward-looking statements include, among other things, statements regarding future events and the future financial performance of Zi Corporation that involve risks and uncertainties. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including: the growth trends in the input technology industry; new product development; global economic conditions and uncertainties in the geopolitical ge·o·pol·i·tics  
n. (used with a sing. verb)
1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation.

2.
a.
 environment; financial and operating performance of Zi's OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers and variations in their customer demand for products and services; the ability to successfully acquire businesses and technologies and to successfully integrate and operate these acquired businesses and technologies; dependence on the introduction and market acceptance of new product offerings and standards; rapid technological and market change; matters affecting Zi Corporation's significant shareholder; litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 involving patents, intellectual property, and other matters; the ability to recruit and retain key personnel; Zi Corporation's ability to manage financial risk; currency fluctuations and other international factors; potential volatility in operating results and other factors listed in Zi Corporation's filings with the Securities and Exchange Commission. Any projections in this release are based on limited information currently available to Zi Corporation, which is subject to change. Although any such projections and the factors influencing them will likely change, except to the extent required by law, Zi Corporation will not necessarily update the information. Such information speaks only as of the date of this release.

Zi, Decuma, Qix, eZiTap, eZiType and eZiText are either trademarks or registered trademarks of Zi Corporation. All other trademarks are the property of their respective owners.

Zi Corporation (TSX:ZIC) (NASDAQ:ZICA)
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Mar 20, 2006
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