Zannel Teams with MINI USA to Reach Mobile Audiences Nationwide.

Zannel Creates and Virally Distributes Custom "Hammer & Coop" Channel to Market and Promote Launch of the 2007 MINI Cooper and MINI Cooper S

MENLO PARK, Calif. -- Zannel, Inc., the first large-scale viral mobile entertainment network that provides the easiest way to create, experience and share content on any mobile device, announced today that together with MINI USA, they will extend the Hammer & Coop online film series to mobile audiences.

The Hammer and Coop Channel features the popular webisodes in their entirety and can be viewed on any mobile phone and shared with friends on any carrier network or device. Consumers can get the Hammer & Coop Channel sent to their mobile phone by visiting www.zannel.com and entering their phone number, or by visiting wap.zannel.com on their phone browser. The Hammer & Coop Channel will be updated with new episodes as they become available, and the short, funny webisodes represent the type of contagious content that users really want to share on their phones. For this project, Zannel collaborated with Butler, Shine, Stern & Partners, MINI USA's advertising agency.

Directed by Todd Phillips, who previously directed blockbuster comedies "Old School" and "Starsky and Hutch," Hammer & Coop comprises a series of hilarious webisodes about a new action hero ("Hammer") and an articulate 2007 MINI Cooper S with a cheeky British accent, ("Coop"). The six action-packed webisodes have been rolling out through the month of March at www.hammerandcoop.com. Hammer & Coop have appeared across the country on billboards and on the Web, and are now making their way onto mobile phones.

"Hammer & Coop has been an enormous online success," said Kate Alini, marketing communications manager at MINI USA. "By working with Zannel we are able to extend their popularity beyond the Internet onto mobile phones. Zannel's viral mobile architecture is a perfect fit for spreading the word to all our customers and their friends on their phones."

"Working with MINI USA and Butler, Shine, Stern & Partners represents the first consumer branded content deal for Zannel, and a significant change in the way companies can promote their brands," said Steve Hoffman, founder and chief operating officer at Zannel. "This partnership is a great fit for Zannel because Hammer & Coop episodes are side-splittingly funny -- exactly the type of content that motivates people to create a viral environment by forwarding to friends."

Zannel stands for Zillions of Channels, and its mobile content sharing platform is a new way for companies to reach millions of mobile consumers with their brands. Zannel is the only company in North America that gives consumers the ability to send content to friends regardless of their network carrier or device, creating an entirely new way for content creators, big and small, to broadcast their own mobile channel to the world. Zannel currently has more than 2,600 channels of content with zillions more to come.

About Zannel

Zannel, Inc. is a new mobile media network that provides the easiest way to create, experience, and share content on any mobile device. Founded by the team that built the largest mobile media platform in North America, Zannel has developed the first large-scale, multimodal distribution system, which allows users to seamlessly share entertaining videos, photos and social games on mobile phones and the web. Zannel stands for Zillions of Channels, where every user can create a channel and broadcast to the world. Zannel is backed by U.S. Venture Partners and Palomar Ventures. For more information, visit www.zannel.com.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Zannel, "Zillions of Channels" and the Zannel logo are trademarks of Zannel, Inc.