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ZENITH DECODERS SELECTED BY COX CABLE, ICTV FOR INTERACTIVE TV TEST

 ANAHEIM, Calif., Dec. 2 /PRNewswire/ -- Cox Cable Communications has selected advanced cable decoders from Zenith Electronics Corp. for its extensive test of interactive television in Omaha, Neb.
 The Zenith cable boxes, which will be deployed in stages in 1994, will include sophisticated two-way capability compatible with the full- service interactive platform developed by ICTV, a leading Silicon Valley interactive television company.
 The ICTV architecture takes advantage of IBM Corp.'s high-speed digital video "servers" -- scalable digital "jukeboxes" capable of storing thousands of movies, catalogs and games, and distributing them to tens of thousands of viewers simultaneously. Cox customers in Omaha will use the consumer-friendly Zenith decoders with specially developed ICTV remote controls to interact with the system in real time.
 The Zenith decoders will work closely with state-of-the-art networking, video processing and consumer interface technology from ICTV, and advanced real-time operations, customer management and on- screen billing systems from New Century Communications (NCC). The Zenith decoders also will feature the industry-leading interactive electronic program guide and VCR control system developed by StarSight Telecast Inc.
 "As the leader in two-way cable technology, Zenith is pleased to participate in Cox Cable's groundbreaking interactive TV service in Omaha," said Gerald M. McCarthy, executive vice president, sales and marketing, Zenith Electronics Corp.
 "Programs such as this enable Zenith to capitalize on tomorrow's digital, interactive, multimedia technologies."
 David M. Woodrow, senior vice president, operations, Cox Cable, said Zenith's "capabilities complement those of our other partners, ICTV, IBM and NCC," for the test. "The addition of Zenith's easy-to-use in-home hardware should strengthen the system overall."
 "We have been in discussions for some time with Zenith about playing a key hardware role in ICTV's interactive television service," said Leo Hoarty, president and founder of ICTV.
 "Their experience in rugged, high-speed upstream cable communications makes Zenith the best fit with ICTV's unique interactive architecture."
 On Wednesday, Cox announced plans to initiate movies-on-demand and other select services in Omaha by June 1994.
 Later in 1994, Cox will expand the test to thousands of its Omaha customers, providing additional new services, such as music videos-on- demand, arcade video games, interactive multimedia guides to local dining and entertainment, electronic classified advertising, distance learning and various forms of interactive full-motion catalogs and other home shopping services.
 Cox Cable Communications is a division of Atlanta-based Cox Enterprises Inc., and serves more than 1.7 million customers in 17 states as owner and operator of 24 cable systems.
 ICTV is a privately held, four-year-old company based in Santa Clara, Calif., that has developed and is now marketing to cable operators and telephone companies a comprehensive, patented technology and architecture that enables true interactive television on existing cable systems and advanced phone systems. ICTV has also developed a suite of compelling interactive applications and programming to help build the market for interactive television.
 Zenith Electronics Corp., based in Glenview, Ill., has been a leader in electronics for 75 years. Zenith's core businesses, consumer electronics and cable products, are at the center of the company's digital strategy, which includes interactive television, digital cable, networking, and high-definition TV systems.
 -0- 12/2/93
 /CONTACT: Ellen East of Cox Cable Communications, 404-843-5854; or John Taylor of Zenith Electronics Corp., 708-391-8181; or David Serlin of ICTV, 408-562-9200/


CO: Cox Cable Communications; Zenith Electronics Corp.; ICTV ST: California, Nebraska, Illinois IN: CPR SU:

WB -- NY102 -- 9942 12/02/93 15:57 EST
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Date:Dec 2, 1993
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