ZDTV Goes Live From its San Francisco Studios
Programming about Computers and the Internet
SAN FRANCISCO, May 11 /PRNewswire/ -- Amid the fanfare of its launch festivities, ZDTV will make television history by being the first cable channel and integrated Web site to deliver 24-hour entertaining programming about computers and the Internet. Launching today from its state-of-the-art studios in San Francisco, ZDTV along with its online complement, ZDTV.com ( http://www.zdtv.com ), will offer a unique blend of original interactive cable television programming that will appeal to a broad national audience.
Celebrating the success of over a year of planning and hard work by ZDTV's dedicated staff of 170 people, the channel's launch party, scheduled for Wednesday, May 13, will be hosted by: SOFTBANK President and CEO, Masayoshi Son; SOFTBANK Vice Chairman, Ronald D. Fisher; Chairman and CEO, Ziff-Davis Inc., Eric Hippeau; ZDTV President and CEO, Larry Wangberg; and ZDTV Executive Vice President, Richard Fisher.
More than a thousand people are expected to attend Wednesday's event, including San Francisco's Mayor, Willie Brown, and the ZDTV advisory board: Jack C. Clifford, John Goddard, Jonathan D. Lazarus, Paul Maxwell, Kim Polese, Ted Waitt, and Jerry Yang. After unveiling the new channel, the party will get underway with musical entertainment provided by the pioneering alternative rock band, DEVO.
"Today we will usher in a new era of TV-Internet convergence," said Hippeau. "ZDTV and ZDTV.com represent an all-new experience in television that will benefit audiences through discovery and interactivity. I am proud to see the plan we set into motion a year ago come to fruition, and I'd like to personally thank the San Francisco Bay Area community, as well as each of the talented people who have worked so hard to bring ZDTV to life."
Gone are the days when technology was confined to the office. Today computing and the Internet are permeating the daily lives of millions of people, both at work and at home. Due to this phenomenon, there is a growing audience for computer and Internet programming that is virtually untapped. According to a study conducted by Frank N. Magid Associates, Inc., two out of three adults in households with cable or satellite TV have expressed interest in receiving a channel like ZDTV. Through original programming that allows real-time, online audience participation, ZDTV will serve this growing market.
"We can't be more pleased to launch ZDTV from San Francisco," explained Wangberg. "Through entertaining and innovative programming that delivers the information people need to understand and benefit from technology, ZDTV will appeal to the 107 million U.S. PC users, and the millions of others who want to learn more about computers and the Internet."
Building upon Ziff-Davis' integrated marketing platform, ZDTV and ZDTV.com will also benefit advertisers by efficiently delivering a highly desirable, upscale demographic audience. Over 19 big-name advertisers representing both the technology industry and the broader consumer market already support ZDTV. These advertisers include: Barnes & Noble, Canon, Charles Schwab, Computer Discount Warehouse, Corel, Dell, Earthlink, Gateway, IBM, Intel, Micron, Microsoft, NEC, Packard Bell, Siebel Systems, Sprint, Sun Microsystems, Symantec, and Web Street Securities.
"Together with its integrated Web site, ZDTV is truly a revolutionary media vehicle," said Richard Fisher. "We'd like to recognize and thank the technology and consumer businesses who have already endorsed ZDTV's ability to deliver on the promise of integrated broadcast and online programming. And we look forward to ZDTV's becoming a integral component in Ziff-Davis' overall media offerings."
ZDTV is an affiliate of Ziff-Davis, a SOFTBANK company. Ziff-Davis is a leading integrated media and marketing company focused on computing and Internet-related technology, with principal platforms in print publishing, trade shows and conferences, online content, market research, and education. The Company provides global technology companies with marketing strategies for reaching key decision-makers.
/CONTACT: Amanda Berman of Alexander Communications Inc., 415-923-1660, or firstname.lastname@example.org, for ZDTV; or Jeff Rose of B|W|R Public Relations, 310-550-7776, or email@example.com, for ZDTV; or Peggy Keegan of ZDTV, 415-551-4500, or firstname.lastname@example.org/
/Web site: http://www.zdtv.com/
CO: Ziff Davis ST: California IN: CPR MLM ENT SU:
DM-KA -- SFM056 -- 2466 05/11/98 13:31 EDT http://www.prnewswire.com
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|Date:||May 11, 1998|
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