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ZDNet Sites Reach Traffic Milestones: 9 Million Visitors, or Nearly 15 Percent of All Web Users in March.

SAN FRANCISCO, April 27 /PRNewswire/ -- March was a banner month for ZDNet (NYSE: ZDZ), according to the latest Media Metrix World Wide Web Audience Ratings Report. ZDNet Sites reached 14.7 percent of the Web population last month, with 9 million unique visitors accessing its broad selection of technology-focused content, community and commerce services -- an increase of 1 million over February. The average number of unique monthly visitors to ZDNet Sites grew by nearly 20 percent from Q4 1998 to Q1 1999.

"The pace of our site traffic growth is a testament to the ever-increasing impact of technology on peoples' personal and professional lives," said Dan Rosensweig, president and CEO of ZDNet. "I attribute ZDNet's popularity and usage to the depth and breadth of our high-quality content and our easy-to-use commerce services. Our sites satisfy the content and service needs of the range of technology buyers, from first time to enterprise buyers, whether they're learning about, buying, experimenting with or troubleshooting the latest products."

The March Media Metrix report shows that ZDNet Sites is one of the most popular content networks on the Web, ranking #14 among all Web properties, a list that includes leading portals such as the AOL Network, Microsoft Sites and Yahoo Sites. In addition, ZDNet has maintained its #1 rank over all other sites in the News, Information and Entertainment category in Media Metrix's At-Home category for 31 of the past 33 months, showing a solid, consistent lead over top general-interest news sites such as CNN and MSNBC. ZDNet also ranks #1 in this category in the combined At-Home/At-Work report, for the eighth consecutive month.

Media Metrix data also shows that users spend nearly twice as much time per month on ZDNet Sites as they do on other sites that are widely considered to compete with ZDNet in the technology space. During the first quarter of this year, visitors spent an average of 20 minutes per month on ZDNet Sites.

"As more and more advertisers build brands on the Web, time spent is becoming a key metric," said Barry Briggs, ZDNet's vice president of advertising sales and marketing. "Our ability to attract users and keep them on our sites is a major contributor to ZDNet's ability to build brands -- an important benefit to our advertisers."

About ZDNet

Based in San Francisco, ZDNet (NYSE: ZDZ) ZDNet develops and maintains the ZDNet Web site (www.zdnet.com), a leading source for technology and Internet content and commerce. By combining groundbreaking, interactive technology with editorial from its own award-winning editorial team and from Ziff-Davis' worldwide network of journalists, ZDNet enabling users to research topics of interest, interact with other users, download software and evaluate and purchase a wide range of products and services at a single destination. ZDNet, as measured by Media Metrix, includes zdnet.com, zdii.com and zdu.com. ZDNet Sites consists of a broad range of interconnected technology-related sites, including ZDNet, zdnet.com pseudonyms (anchordesk.com, zdtv.com, zdnn.com, and pcmagazine.com) GameSpot.com, jobengine.com.

This release contains forward-looking statements that are subject to risks and uncertainties. Although Ziff-Davis Inc. believes that the expectations reflected in its forward looking statements are reasonable, actual results could differ materially from those expectations. Important cautionary statements and risk factors that would affect actual results are discussed in materials filed by Ziff-Davis Inc. with the Securities and Exchange Commission, including under the caption "Risk Factors" in the Registration Statement on Form S-1 which became effective on March 30, 1999.
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Publication:PR Newswire
Geographic Code:1USA
Date:Apr 27, 1999
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