ZDNet Sites Becomes First Technology Content Property to Surpass 10 Million Unique Monthly Visitor Milestone.
Digital Media 'At Work' Properties
SAN FRANCISCO, Feb. 24 /PRNewswire/ --
ZDNet (NYSE: ZDZ), the leading Web destination for people who want to buy, use and learn about technology, today announced that ZDNet Sites was the first technology content property* to surpass the 10 million unique monthly visitor milestone. ZDNet Sites was visited by 10.7 million unique visitors in January -- a 13-percent lead over the next closest technology content property -- and ranked 15th among all Web properties, according to Media Metrix Digital Media Audience Ratings Report. In January 2000, ZDNet Sites reached more than one out of every seven Web visitors, and averaged nearly one million visitors per day.
ZDNet Sites also leads other technology content properties in both Media Metrix's and Nielson//NetRating's "At Work" reports, ranking 12th among all Web properties. ZDNet Sites reached a record 4.2 million unique visitors in the workplace -- nearly 22 percent more than the closest ranking technology content property, according to the Media Metrix "At Work" Digital Media Ratings Report.
"We continue to deliver excellent metrics in all areas," said Dan Rosensweig, president and CEO of ZDNet. "We're particularly excited about our outstanding results in reaching our 'at work' audience. As the top technology Web resource among business users, we are expanding ZDNet's vast array of content and services to fulfill the increasing needs of all businesses -- from small businesses to enterprise-wide global corporations -- who recognize the value in using technology to gain a competitive business advantage."
ZDNet also leads other technology content properties in brand awareness among key business influencers. The recently issued Fall 1999 IntelliQuest eBranding Business-to-Business Study found that ZDNet was the most mentioned technology property among business influencers who were asked to name online sources for obtaining information about computer hardware. ZDNet's awareness level was more than three times that of any other technology content property at 35 percent, followed by IDGNet (11 percent), CNET (10 percent), and CMPNet (6 percent).
ZDNet Sites' continuing lead in visitor affinity is evident in the January Media Metrix Digital Media Audience Ratings Report, in which ZDNet Sites has significantly higher usage minutes and usage days than other technology content properties. Specifically, visitors spent nearly 76 percent more minutes and 32 percent more usage days per month on ZDNet Sites than the next closest ranking technology content property.
"As a full-service resource, we cater to the technology needs of individuals and businesses by delivering best-of-breed content and services," said Barry Briggs, executive vice president of ZDNet. "These milestones in reach, brand awareness, and retention indicate that we're fulfilling our brand promise to be the world's premiere Web destination for learning about, buying, and using technology. We intend to expand our content and service offerings throughout 2000, especially in the business-to-business segment, where our prominence among the at work population provides us a tremendous opportunity to become the mission-critical resource for the IT and business professionals."
Based in San Francisco, ZDNet operates the leading Web destination (www.zdnet.com) for people who want to buy, use and learn about technology. ZDNet offers an enormous depth and breadth of original, fresh content that it serves to a growing audience ranging from IT professionals, to families, to gamers. Winner of the Computer Press Awards' Best Overall Online Site, ZDNet Sites consistently ranks among the Top 20 Web properties according to Media Metrix's at home/at work study. ZDNet.com has ranked as the #1 Web site in the News/Information/Entertainment Work audience for 23 out of the last 26 months. ZDNet's content is available worldwide through 29 sites in 19 countries outside of the United States. As measured by Media Metrix, ZDNet includes zdnet.com, zdii.com, and gamespot.com. ZDNet Sites consists of a broad range of interconnected technology-related sites, including ZDNet, zdnet.com (pseudonyms such as anchordesk.com, zdtv.com, zdnn.com, and pcmagazine.com) and jobengine.com.
*Technology content properties, as defined by ZDNet, include CNET, IDGNET, and CMPNET. Retention metrics defined by Media Metrix as "Average Usage Days Per Visitor," and "Average Minutes Spent Per Usage Month."
This release contains forward-looking statements that are subject to risks and uncertainties. Although Ziff-Davis Inc. believes that the expectations reflected in its forward-looking statements are reasonable, actual results could differ materially from those expectations. Important cautionary statements and risk factors that would affect actual results are discussed in materials filed by Ziff-Davis Inc. with the Securities and Exchange Commission, including under the caption ``Risk Factors'' in the Ziff-Davis Inc. Proxy Statement dated February 7, 2000. Holders of ZD Group Stock and ZDNet Stock are common stockholders of Ziff-Davis Inc. and are subject to the risks associated with an investment in Ziff-Davis Inc. and all of its businesses, assets and liabilities.