ZDNet Launches Comprehensive Site for Government IT Professionals; Resource Serves ZDNet's Large Audience of Government Decision Makers with the News, Blogs, Whitepapers, Video, and Discussions They Care About.
ZDNet, a comprehensive guide for IT professionals and a property of CNET Networks, Inc. (Nasdaq:CNET), today launched ZDNet Government (http://government.zdnet.com), a complete Web site catering to the interests of IT professionals who work in the public sector, including the 220,000(1) unique users that today use CNET Networks' portfolio of business sites.
The site features news, blogs, white papers, video, and discussions on the topics these professionals care about most. For example, today's launch includes a video interview between ZDNet Editor-in-Chief Dan Farber and Philadelphia's CIO Dianah Neff, focused on Neff's widely debated hope to have her city give citizens low-cost wireless Internet access. ZDNet Government also offers a platform to showcase the government-related technology news the company has been producing for years, such as reporting from CNET News.com's award-winning political correspondent, Declan McCullagh.
ZDNet, along with CNET News.com, TechRepublic, and BNET, is part of CNET Networks' B2B Portfolio, a collection of Web sites that serve the needs and interests of business and technology professionals. Today, the CNET B2B Portfolio reaches 6 million business technology decision makers online(2), giving it the largest reach of any online IT network. Today's launch signals ZDNet's interest in serving the needs of vertical industries that are significantly represented in its registered user base.
"We focus on using research to gain deep insight into the needs of our users, so that our editorial and vendor content address the challenges they face everyday as IT professionals," said Stephen Howard-Sarin, vice president of the Business Technology Portfolio at CNET Networks. "With the launch of ZDNet Government, we're taking that philosophy even further by building a site dedicated to a very specific group of users with very specific needs."
ZDNet Government offers its users a rich set of resources that help them research prospective technologies and best practices, stay in touch with industry news, and engage with like-minded peers to share ideas and professional advice. Resources being launched today include:
--White Paper Directory: 5,000 case studies, white papers and other downloadable assets that directly address the specific issues concerning IT pros in government.
--Blogs: Real-world perspective on managing technology at the city, state, and federal level sets the editorial agenda for ZDNet Government. Editorial staff and select contributors offer authentic perspective on IT in government, including Phil Windley, blogger and former CIO for the state of Utah, and Ramon Padilla, longtime government IT columnist for TechRepublic.
--Industry News from Around the Web: Using RSS feeds, ZDNet Government offers a single place to find relevant government-related stories from a variety of sources, ranging from government trades to mainstream news filtered for relevance.
--Discussion Groups from TechRepublic: ZDNet Government highlights discussions from TechRepublic's community of IT professionals. User and editorial tagging determines which peer-to-peer exchanges get shared on the site.
--Rich Video Content: Beginning with the Philadelphia CIO interview and a series of Whiteboard videos, ZDNet will deliver top-quality broadband content.
Marketers interested in reaching this key vertical segment of IT have already identified ZDNet as an optimal marketing environment, creating targeted campaigns that communicate their offerings. Now, with ZDNet Government, companies have a highly focused resource to directly reach this important vertical industry. Through the ZDNet Government Directory, which houses thousands of assets like white papers and case studies, marketers can take advantage of lead-generation programs with guaranteed results.
ZDNet (www.zdnet.com) is a comprehensive guide for decision makers building shortlists for their IT priorities. Business professionals in charge of technology rely on ZDNet to deliver deep insight into IT Planning, vendor consideration, and product selection. The site offers daily news, white papers, Webcasts, editorial analysis, peer feedback, and ongoing research.
About CNET Networks
CNET Networks, Inc. is a worldwide media company and creator of content environments for the interactive age. CNET Networks takes pride in being "a different kind of media company," creating richer, deeper interactive experiences by combining the wisdom and passion of users, marketers and its own expert editors. CNET Networks' leading brands -- such as CNET, GameSpot, MP3.com, Webshots and ZDNet -- focus on the personal technology, entertainment and business technology categories. The company has a strong presence in the US, Asia and Europe.
(1) Intelliquest, 2004
(2) Nielsen NetRatings, Q2 2005
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|Date:||Aug 9, 2005|
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