ZDNet GameSpot Creates Ultimate Gaming Destination.
SAN FRANCISCO, May 10 /PRNewswire/ --
ZDNet (NYSE: ZDZ), which operates the leading Web destination for people who want to buy, use and learn about technology, today introduced a new design for its award-winning gaming destination GameSpot (http://www.zdnet.com/gamespot), which combines its four PC- and console-gaming sites. The design includes a new interface and introduces advanced features to enhance the gaming experience.
The new design merges what were formerly four separate sites under a single domain. Until now, ZDNet's GameSpot had focused exclusively on PC games, sending users of Sony PlayStation, Sega Dreamcast and Nintendo to ZDNet's VideoGames.com, a companion console-gaming site. Now video-games coverage will fall under a single gaming brand umbrella, along with two other properties: GameGuides.com, an e-publishing business that sells electronic user guides over the Web, and News, which reports on the gaming business. The new structure means that, regardless of game platform, ZDNet GameSpot's in-depth previews, reviews, strategy guides, product and company histories, demos, news and expert recommendations will be easily accessible to all users.
"By making all of this gaming content available in one place, we're leveraging the power of the ZDNet GameSpot brand and taking it to the next level," said Vincent Broady, general manager of ZDNet's Consumer Division. "Merging our sites allows users to get every piece of information they want about any gaming title on the market, all from a single Web address. It's a comprehensive experience."
In addition to its compelling and intuitive navigation, ZDNet's GameSpot now sports a new broadband content area, along with several advanced features created through ZDNet's alliances with idrive.com, ecircles.com, GameSpy.com, and various e-commerce retailers.
New and Enhanced Features
Registered users will also enjoy easier interaction and more opportunities to provide input through tightly integrated game forums. When a game is reviewed, results of ongoing product polls from the audience will be prominently displayed throughout the site. ZDNet GameSpot will make a variety of "what's popular" lists using this information, and provide enhanced links to the often passionate personal reviews of registered users.
Other community-oriented features include ZDNet GameSpot eCircles.com "game clubs" devoted to the top 30 games, where like-minded fans can trade hints, tips and screen shots, as well as communicate directly with ZDNet GameSpot editors. In addition, the enhanced site offers its visitors a downloadable client from GameSpy.com that enables them to instantly locate and join online multiplayer games.
Two other features help users make buying decisions in novel ways. The first, ZDNet's "GameSpot Live," run by the site's broadband team raises the bar for gaming content by streaming continuous, 24-hour videos of console and computer games "in action." Broady calls the footage "MTV for games." Finally, the newly designed site will launch an enhanced, comparative shopping commerce area in June 2000 through which gamers can gain access to the latest pricing and availability information for any game on their wish list.
ZDNet (NYSE: ZDZ) operates the leading Web destination (http://www.zdnet.com) for people who want to buy, use and learn about technology, part of a worldwide network of technology-focused sites produced through local operations in 22 countries, on six continents, in 14 languages. ZDNet Sites consistently ranks among the top 20 Web properties in unique visitors, and the top 15 among the Media Metrix "At Work" audience. Its technology-interested audience -- ranging from consumers to IT professionals -- comes more often and spends more time on ZDNet Sites than on any other technology-content property, a testament to its enormous depth and breadth of original, fresh content and services. ZDNet's headquarters are in San Francisco.