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ZD Net Launches ZD Net News, Breaks the Mold of News-Oriented Web Sites

 Serving Up Much More than News Headlines, Site Delivers
 Context and Background Through 'Information Packages'


CAMBRIDGE, Mass., Nov. 19 /PRNewswire/ -- Ziff-Davis Publishing's ZD Net, the most trusted and popular source of online computing information, today announced ZD Net News (http://www.zdnet.com/zdnn), a completely restructured edition of its previous news site, and an entirely new approach to providing timely industry coverage. Breaking the mold of existing news-oriented Web sites, ZD Net News serves up much more than up-to-the minute headlines and multimedia news sources. As one of eight new content "channels" rolled out in conjunction with the ZD Net site redesign announced today (see separate announcement), ZD Net News has been fully programmed to provide an "information package" with each story -- a collection of links to related resources from the main ZD Net site that add context and background.

"Through ZD Net News, we're differentiating ourselves from other news sites," said Dan Farber, vice president and editor-in-chief of ZD Net. "Until now, the successful news Web site was measured for its ability to provide users with instant access to breaking stories. While speed of delivery is still a critical factor, we're 'upping the ante' through ZD Net News by linking users to a range of additional resources that will give them full background on and education about each story."

When a user clicks on a specific news headline, a directory of links appears with the story, enabling users to access related resources such as: company background and financial information, product reviews, audio clips, discussions and live chats, and other stories and commentary.

ZD Net News provides users with quick access to the top breaking news stories generated by more than 50 news reporters at PC Week, Inter@ctive Week and MacWEEK, and supplemental news from major wire services like Reuters. It is also the main access point for popular news features, including AnchorDesk, Personal News, Company Finder, and PC Week Radio. Users can access news either from the main directory, or through major news categories, including Product News, Business News, Web News, and Rumors & Comment.

Elements of ZD Net News

Popular, news-oriented ZD Net services, including AnchorDesk, Personal News, Company Finder, and PC Week Radio, are now part of the ZD Net News site.

ZD Net AnchorDesk, hosted by renowned industry commentator Jesse Berst, is a staple of ZD Net News. The combination Web site and companion e-mail alert service provides a concise look at the day's top technology news, plus smart insider analysis. AnchorDesk provides users with an industry insider's perspective on the technology marketplace, including Jesse's analysis of the most important news and trends as well as reports from leading Ziff-Davis editors.

Personal News, formally called Personal View, is ZD Net's free, personalized computing news service. Personal News provides registered users with the equivalent of a custom made newspaper, enabling them to choose the topics that interest them most, and receive news stories in those topics each time they visit. Personal News draws from -- and lets users to search through -- more than 650 news sources from around the world.

Company Finder, formally called Tech Locator, provides comprehensive information about the nearly 2,000 computing vendors that have a presence on the Web. In addition to its listings of company contact information, products and stock quotes, Company Finder provides links to company home pages and into targeted site areas, such as technical support, price lists and customer service.

The award-winning PC Week Radio Web site, hosted and produced by the PC Week news staff, provides audio news, features, and interviews. It is designed to inform and entertain with daily commentaries and opinions from the distinguished editors of PC Week. PC Week Radio spotlights top news events daily, as they happen.

About ZD Net

Cambridge, Massachusetts-based ZD Net is Ziff-Davis' award-winning brand of online services. It is the most trusted source of computing news, buying information and services on the Web (http://www.zdnet.com). ZD Net is part of Ziff-Davis Publishing's Interactive Media and Development group. Working with the editorial teams of 35 Ziff-Davis publications, ZD Net tailors their content contributions for the Web. ZD Net's content creators also create and develop innovative interactive services, such as Computer Shopper NetBuyer and the 10,000-title ZD Net Software Library. Nearly two million unique visitors use the advertiser-supported Web site each month.

Ziff-Davis, a Softbank company, is the leading provider of special- interest content about computing and the Internet. The company delivers this content through an integrated system of print, online, and broadcast media.

SOURCE Ziff-Davis Publishing
 -0- 11/19/96


/CONTACT: Martha Papalia of ZD Net, 617-225-3340, or martha_papalia@zd.com; or Nola Armijo of Jona Group, 415-552-1515, or nola@jonagroup.com/

CO: Ziff-Davis ST: Massachusetts, Nevada IN: CPR MLM PUB SU: PDT

SR -- NYTU046 -- 4544 11/19/96 10:01 EST http://www.prnewswire.com
COPYRIGHT 1996 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 19, 1996
Words:809
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