YouthStream Media Networks Appoints Former MTV Executive to Head Out-of-Home Media Division.Business Editors NEW YORK--(BUSINESS WIRE)--May 1, 2001 YouthStream Media Networks (Nasdaq:NETS), an integrated media, marketing services, promotions and retail company targeting teens and young adults, announced today that it has named Daniel Levi Vice President and General Manager of the Company's Out-of-Home Media Division. YouthStream President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. James "P.T." Lucchesi said, "YouthStream's out-of-home network constitutes a powerful advertising medium for marketers seeking to reach teens and young adults. With more than 22,000 billboards on college campuses and in high schools throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , YouthStream's network enjoys unparalleled reach. Because of the opportunities for substantial growth and profitability of the division, we have decided to operate and manage it as a separate profit center with specific growth, revenue and profit targets. We need one individual who is accountable for achieving these targets. Dan is uniquely qualified for the job." Levi's comprehensive experience in the media and entertainment industries includes 10 years with youth television giant MTV networks MTV Networks is a division of media conglomerate Viacom that oversees the operation of many TV network and Internet brands, including the first MTV channel. The company was established in 1984 after Warner Communications and American Express decided to divest the basic cable in increasingly senior-level positions. Most recently, he was Vice President, Licensing & Merchandising, of the company's Singapore-based Asian operation, where he was responsible for launching MTV's Licensing operations and managing a business that spanned 10 countries. Immediately prior to this assignment, he was Director of Marketing, MTV Networks Asia MTV Networks Asia Pacific comprises three distinctly branded channels, MTV, Nickelodeon and VH1 in the Asia pacific region reaching more than 300 million households. Since its inception in 1995, MTV Networks Asia Pacific has been providing localized channels for young audiences , responsible for the marketing strategies, promotions, sponsorships, trade marketing and consumer advertising that developed the brand identities of MTV's services in Asia. As Director, Advertising Trade Marketing, for MTV's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of operations, he created and executed successful promotions with a diverse list of blue-chip clients including Apple Computer, Coca-Cola, Johnson & Johnson, MasterCard, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , Nestle, Neutrogena and Sony. Prior to joining MTV Networks, Levi was with advertising agencies D'Arcy Masius Benton & Bowles and Ogilvy & Mather Advertising in New York, where his experience included the award-winning American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. "Portraits" campaign. He earned his Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in Marketing from Pennsylvania State University Pennsylvania State University, main campus at University Park, State College; land-grant and state supported; coeducational; chartered 1855, opened 1859 as Farmers' High School. . Levi said, "YouthStream is clearly the leader and an innovator of this type of specialized out-of-home media. For example, YouthStream's Campus Voice(R) editorial wallboard network covers more than 500 college campuses with a combined enrollment of four million students -- by far the broadest reach in the college market. It is the cornerstone in our strategy of providing integrated media and marketing services to our clients. I have been charged with expanding the network and maximizing its profitability. In addition, I am exploring new ways to leverage our relationships with schools and with clients to establish new networks, some based on emerging technologies, which bridge the gap between this elusive demographic group and our clients seeking to reach them." Lucchesi concluded, "Dan Levi is a mature manager with extensive experience in youth-oriented marketing and a track record of success. We are confident that he will deliver profitable growth in YouthStream's out-of-home division." About YouthStream Media Networks YouthStream Media Networks delivers the teenage and young adult market to advertisers and the entertainment industry through its unique combination of media assets. The Company's conventional media properties reach this prime demographic through more than 7,000 high schools and middle schools and 2,000 U.S. college campuses. YouthStream media properties include: Network Event Theater, a national network of campus movie theaters; American Passage, a leading college newspaper advertising placement service; Beyond the Wall, the "Ads as Art" poster catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. ; Campus Voice, the largest out-of-home wall media network on college campuses; HotStamp, a national free postcard advertising brand; and Teen.com, a leading online community for 13-19 year-olds. The Company also operates an on-campus wall poster retail business and a growing retail store chain through its Trent Graphics division. Except for the historical information herein, the matters discussed in this news release are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including the timely execution of the Company's reorganization plan A scheme authorized by federal law and promulgated by the president whereby he or she alters the structure of federal agencies to promote government efficiency and economy through a transfer, consolidation, coordination, authorization, or abolition of functions. , the impact of competitive products and pricing, and other risks detailed from time to time in the Company's SEC reports, including the annual report filed on Form 10-KSB for the fiscal year ended June 30, 2000, and 10Q for the fiscal quarter ended December 31, 2000. |
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