Your Great-Grandfather's Oldsmobile.On late December, General Motors announced that it would phase out its Oldsmobile division over the next few years, thus putting to sleep the longest-lived car brand in the country (named for its founder, Ransom ransom, price of redemption demanded by the captor of a person, vessel, or city. In ancient times cities frequently paid ransom to prevent their plundering by captors. The custom of ransoming was formerly sanctioned by law. Eli Olds, the first Oldsmobile hit the showroom in 1897). Despite a "history rich with innovation and success stories" (according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. GM), Oldsmobile sales and market share have been in the tank for years. The news came in the wake of Daimler-Chrysler's earlier decision to kill its Plymouth brand--and amid continuing rumors For other uses, see Rumor (disambiguation). Rumors is a farcical play by Neil Simon. At its start, several affluent couples gather in the posh suburban residence of a couple for a dinner party celebrating their tenth anniversary. that Ford plans to retire its Mercury line of cars. As can be seen from this 1900 ad, Oldsmobile originally marketed itself as the very embodiment em·bod·i·ment n. 1. The act of embodying or the state of being embodied. 2. One that embodies: "The flag is the embodiment, not of sentiment, but of history" of creative destruction, as the next big thing coming down the pike. Given that, it is perhaps less puzzling that Oldsmobile is now heading to junkyard of history. Indeed, the more interesting question is how it lasted as long as it did. |
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