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Young valley firm replaces Flynt as distributor for Vivid.


Vivid Entertainment, Inc. has signed an agreement with a Chatsworth company to distribute its popular line of adult DVDs.

Vivid, one of the largest producers of adult videos and home to its stable of adult female stars dubbed dub 1  
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1. To tap lightly on the shoulder by way of conferring knighthood.

2. To honor with a new title or description.

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 Vivid Girls, severed sev·er  
v. sev·ered, sev·er·ing, sev·ers

v.tr.
1. To set or keep apart; divide or separate.

2. To cut off (a part) from a whole.

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 its ties with Larry Flynt Productions after three years and joined forces with Pulse Distribution, said Vivid Co-chairman Steven Hirsch.

Leading Pulse, based in Chatsworth, are James Kohls and Mark Hamilton Mark Hamilton may refer to:
  • Mark Hamilton (bassist), bass guitarist for the Northern Irish alternative rock band Ash
  • Mark Hamilton (President), President of the University of Alaska system
  • Dr. Mark Hamilton, a radio show host
, themselves former employees of LFP LFP left frontoposterior (position of the fetus). . The previous relationship with the pair made it easier to make the switch to their new company, Hirsch said.

Describing Pulse as "a young, hungry" company, Hirsch said that he likes the personal attention Vivid will receive for their account.

That attention stems from the fact that Pulse is not a production company and instead represents studios, Hamilton said.

"Sometimes companies with a large library of their own find it hard to pay the same amount of attention to another studio they might be distributing," Hamilton added.

Pulse will begin distributing Vivid product beginning Aug. 1.

Hirsch and David James David James may refer to:
  • David James (footballer) (born 1970), a Portsmouth and England goalkeeper
  • David James, Baron James of Blackheath, a British corporate trouble-shooter, former chairman of the Millennium Dome, and author of the Conservative Party's James Report
 founded Vivid in 1984. In recent years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

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 company has branched out into other products, including snowboards, apparel and a high-end line of wheels for luxury cars, SUVs, and pickup trucks. In 2005, the company opened a club under its brand name at The Venetian hotel in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. .

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 a March 2005 profile on Hirsch in Fortune magazine, Vivid's estimated revenues bit the $100 million mark. Films are made for between $40,000 to $200,000 and take in between $80,000 and $250,000 annually.

Vivid's product is also available online, pay-per-view, satellite and cable.

The split with LFP was "mutually agreed on" Hirsch said, adding that it was time for Vivid to go in a new direction.

Industry changes

Central to going with a new distributor are the changes in the adult entertainment industry as content becomes available through a variety of platforms, be it broadcast, Internet downloads or video-on-demand, or the emerging mobile device market.

"As a result of that it becomes that much more important to be able to work with a distributor whose main business is distributing DVDs," Hirsch said.

Kohls and Hamilton launched Pulse in August 2005 and distribute films from 24 straight and gay studios.

Home video sales and rentals accounted for $4.28 billion in sales in 2005, nearly a quarter of the revenues generated by adult entertainment, according to an industry study from Adult Video News.

Adult film companies released 13,500 hardcore titles last year, an increase of more than 1,500 over 2004. Although Hirsch did not know what Vivid's market share was, the company releases 60 new titles a year, the most of any adult film provider.

The adult entertainment industry generated $800 million in cable and pay-per-view, $2.5 billion from the Internet, $500 million from hotel room video on demand, and $35 million from mobile use, according to the AVN AVN Aviation
AVN Avenue
AVN Adult Video News
AVN Avascular Necrosis
AVN Atrioventricular Node
AVN Aviation Model (weather forecast model, now Global Forecast System)
AVN Air Vanuatu (ICAO code) 
 study.

BY MARK R. MADLER

Staff Reporter
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Madler, Mark R.
Publication:San Fernando Valley Business Journal
Date:Jul 17, 2006
Words:500
Previous Article:Business leaders briefed on film incentives.(UP FRONT)
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