Young & Roehr Group Shortens Name to YRG; Launches New Identity and More Expansive Service Offering.PORTLAND, Ore. -- YRG YRG Youth Reference Group (various countries) , an independent marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency formerly known as Young & Roehr Group, announces today the launch of a new identity that reflects the organization's restructuring, more closely aligned with the radical restructuring of global business communications. The agency's new brand builds on its 38-year legacy of strategic counsel, stellar creative, and robust public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most capabilities for business-to-business communications, but more closely represents the scope of its integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. . In addition to updating its name to simply "YRG," the new brand features a new logo, signage, and an all-new Web site (www.yrgcommunications.com). "The new identity reinforces our continual reinvestment Reinvestment Using dividends, interest and capital gains earned in an investment or mutual fund to purchase additional shares or units, rather than receiving the distributions in cash. 1. In terms of stocks, it is the reinvestment of dividends to purchase additional shares. in the tools and talent of business marketing," said agency principal John Bistolas. "This investment has earned YRG the recognition by B-to-B Magazine of being one the top 50 business-to-business marketing firms for the past two years." Likewise, the new Web site better reflects the agency's technical expertise in site design and online marketing. Developed on Ruby-On-Rails, an innovative web application framework, the new YRG site is an illustration of the agency's technical maturity. The site features a sampling of client projects, an agency blog, user tags, and a featured client clipping service (all syndicated through RSS feeds). "Our new Web site is reflective of our development philosophy," said Brian Mount, vice president, creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
YRG focuses on solving clients' marketing challenges by developing identity, enhancing reputation, generating demand, building customer relationships, and fostering the community among companies and their constituents. Recent client work includes the development of the online virtual edifice for the Oregon Nanoscience and Microtechnologies Institute at www.onami.us, which provides a multidimensional mul·ti·di·men·sion·al adj. Of, relating to, or having several dimensions. mul  ti·di·men site for audiences with disparate interests, from school-age children learning about nanoscience to fellow nano (1) Billionth (10 to the -9th power). See space/time.(2) Refers to the nanotech industry in general. See nanotechnology. (3) See iPod nano. researchers looking to access sophisticated equipment available at various Oregon universities. YRG also rebranded Integrated Materials, Inc. with an equally robust site emphasizing the company's propriety technology (www.SiFusion.com). This site aptly supports their global marketing efforts with a regionalized version specifically for constituents in Japan (http://www.sifusion.com/ja/). Other recent online work includes campaigns for ARM, Ltd., Symantec and LANDesk, among others. "The public relations capabilities for YRG have also evolved tremendously over the last several years," Bistolas noted. "We now support native language media relations in Japan, China, Taiwan, and Germany, to the benefit of our clients serving these markets." Recent media relations efforts have netted key placements in Japanese technical media for the semiconductor and flat panel display A thin display screen for computer and TV usage. The first flat panels appeared on laptop computers in the mid-1980s, and the LCD technology became the standard. Stand-alone LCD screens became available for desktop computers in the mid-1990s and exceeded sales of CRTs for the first time industry, and semiconductor specific content in Taiwan. YRG clients reside primarily on the West Coast but engage in national and international markets. The agency also supports the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. marketing efforts of select clients headquartered overseas, such as ARM Ltd ARM Ltd - Advanced RISC Machines Ltd. . (www.arm.com), based in Cambridge, UK. About YRG Founded in 1968 and headquartered in Portland, Oregon, YRG provides strategic counsel and innovative branding, public relations, advertising and online communications programs. An employee-owned company with global capabilities, YRG serves clients in electronics, software, transportation, education, manufacturing, healthcare and tourism. In 2005 it was named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling 1.503.222.0626 or by visiting www.yrgcommunications.com. |
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