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You still shouldn't ask him for a California roll.


Attitude is everything.

Sushi Nozawa, whose master chef and owner Kazunori Nozawa is dubbed by locals as the "Sushi Nazi," has dropped from being the No. 1 restaurant in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  to 24th in the latest Zagat survey Zagat Survey (pronounced za-GAT)[1] was established by Tim and Nina Zagat in 1979 as a way to collect and correlate the ratings of restaurants by diners. For their first guide, covering New York City, the Zagats surveyed their friends. .

With an average dinner tab of $52, the Studio City eatery still boasts sushi that is "sublime," "superlative" and "undeniably exceptional," despite its plain interior and location in a mini-mall on Ventura Boulevard Ventura Boulevard is one of the primary east-west thouroughfares in the San Fernando Valley; as it was originally a part of the El Camino Real (the trail between Spanish missions), Ventura Boulevard is the oldest route in the San Fernando Valley. It was also U.S. , according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the 2006 description of the restaurant, based on the results of questionnaires turned in by diners.

Survey participants made more note of the less-than-pleasant attitude of the "Sushi Nazi," a play-on name taken from an episode of "Seinfeld" featuring a "Soup Nazi" who throws people out of his restaurant for the most innocent remark. Nozawa's "'his-way-or-the-highway' attitude means you may feel 'like you're spending an intimate evening with Mussolini,'" says the write-up in the 2006 guide.

Nozawa, who has been known to throw out diners who ask him for a plebian California roll The California roll is a maki-zushi (roll), a kind of sushi, usually made inside-out, containing cucumber, imitation crab stick, and avocado. Sometimes crab salad is substituted for the crab stick, and often the outer layer of rice (in an inside-out roll) is sprinkled with toasted , hung up on the Business Journal after demanding, "Don't call me never, OK?"

In last year's Zagat survey, diners acknowledged the "no-nonsense" atmosphere, but said they would "gladly 'bow' before 'master' Kazunori Nozawa and 'adhere to the mantras' ... for the 'euphoric sensation' of eating his 'perfect' fish."

Merrill Schindler, senior consulting editor of the Zagat's Los Angeles and Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  guide, acknowledged Nozawa's less-than-accommodating attitude but noted that the eatery remains one of the highest-ranked restaurants in town, above A.O.C. and Spago.

He also said many top-rated sushi places aren't that much different. "Many of the higher-end sushi bars want you to follow the rules," he said.
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Title Annotation:Kazunori Nozawa, master chef and owner of Sushi Nozawa
Author:Bronstad, Amanda
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Oct 10, 2005
Words:275
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