You can market to the underbanked consumer market with First Score Direct, a service from L2C Inc, Atlanta, providing renewable marketing lists for preapproved and invitation to apply (ITA) campaigns.

You can market to the underbanked consumer market with First Score Direct, a service from L2C Inc, Atlanta, providing renewable marketing lists for preapproved and invitation to apply (ITA) campaigns. The product uses the company's propertary credit scoring system, Link2Credit, as its foundation for ranking the credit risk of those 80 million U.S. consumers with little or no credit history and enables financial services providers to reach these individuals through specifically targeted lists, www.L2C.com