You Talkin' to Me?A Pasadena-based Web site recently discovered the power of television. The address of the site, www.wiseguys.com, was mentioned by coincidence Coincidence is the noteworthy alignment of two or more events or circumstances without obvious causal connection. The word is derived from the Latin co- ("in", "with", "together") and incidere ("to fall on"). in a CBS (Cell Broadcast Service) See cell broadcast. trailer for the network's new series, "Falcone." In the promo pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. , a mobster asked a cop, "Where'd you get the information? Wise guys dot-com?" Company officials at www.wiseguys.com, a marketing agency, reported its Web traffic quickly quadrupled from 500 to 2,000 hits a week and stayed high as the promo aired several more times. That may seem like small potatoes small potatoes pl.n. Informal 1. A person or thing regarded as unimportant. 2. An insignificant amount or sum. , but Reagan Reed, known as the "Diva of Digital Domains" at the firm, said prior to the "Falcone" spots, Web traffic at the site could "best be described as sleeping with the fishes." |
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