You've Got Mail, Doc.

More than one-third of respondents (35 percent) in a national survey revealed they would be "more likely" to choose a doctor who offered electronic communication options than one who does not. In a consumer poll released by LaurusHealth.com, this determinant may be one of the biggest changes for physicians in attracting and keeping patients in the future.

The poll found that few patients (3 percent) e-mail their physicians, and roughly 35 percent don't know if their physician offers e-mail communication. Of those who exchange e-mail with their physicians, 90 percent find it valuable and convenient; 3 percent say it is necessary in maintaining a strong patient/doctor relationship. The survey, which polled 1,000 U.S. adults by telephone, was conducted in mid-July.

"Consumers in this survey make it clear how important it is to them to be able to communicate electronically with their doctors," says Peter J. Plantes, M.D., medical director of LaurusHealth. "This survey should challenge physicians to consider adding new technologies such as e-mail to strengthen relationships with their patients."

According to those surveyed, 49 percent want to have electronic access to appointment scheduling, followed by 46 percent who want to e-mail their doctors, 37 percent want access to their test results and 28 percent wanting access to their patient records.

"Offering the convenience of online services that consumers are looking for could be a great way for physicians to build and maintain patient loyalty. This strategy has been used successfully in financial and other service industries," Plantes says.