Yoplait Gets Into the Running to Battle Breast Cancer.

Business Editors

WASHINGTON--(BUSINESS WIRE)--Aug. 17, 2000

Chancellor Marketing Group manages Yoplait sponsorship promotion

Yoplait(R) has increased their involvement in the fight against breast cancer by becoming a national sponsor of the Komen Race for the Cure(R) Series for 2000. Yoplait will lend its support and participation to over 100 races in 2000 with a range of contributions from product to post-race services for runners and walkers.

Yoplait retained Chancellor Marketing Group, the national media-owned sales promotion agency, to integrate the brand into the race events and to communicate the brand's support for the cause and the runners. The goal is to raise awareness of Yoplait's involvement in a cause that is important to their consumers.

Destination Yoplait was created just for the Komen Race for the Cure(R) series. It is a post-race welcome area for runners and walkers, their friends and families to meet and to celebrate after finishing the race. There they can unwind and relax, revel in the completion of the race and sample Yoplait yogurt products. In this interactive area, runners and walkers will be treated to post-race neck and shoulder massages from professional massage therapists. Entertainment for children and their families will also be offered with art activities and temporary tattoos.

An event within an event, Destination Yoplait will be a busy focal point for post-race celebration and relaxation. Destination Yoplait will travel to races in 35 major cities. At races in more than 70 smaller markets, Yoplait will support the Komen Race for the Cure(R) effort through a variety of promotional items including banners, coupons, premiums and product samples. Yoplait will also contribute a one-year supply of yogurt for each race to use as an award, except where prohibited by law.

The Susan G. Komen Breast Cancer Foundation is the nation's leading private funder of breast cancer research and community outreach programs. The organization was founded in 1982 to honor the memory of Susan G. Komen, who died of breast cancer at age 36. The foundation's Race for the Cure(R) is the largest series of 5K fitness runs/walks in the country. This year an estimated one million women, men and children will participate in 2000 Komen Race for the Cure(R) events in 107 cities. Proceeds from each race fund education, screening and treatment programs for the medically under-served in each race community as well as the Komen Foundation's International Grant Program.

Chancellor Marketing Group is a full-service, media-owned sales promotion agency that develops and executes integrated sales promotions for national and regional companies. Chancellor Marketing Group specializes in sales promotion, event marketing, account-specific marketing, ethnic and cause marketing. The firm has 14 offices in major cities around the country and is a division of AMFM Inc. (NYSE: AFM), the country's largest radio broadcaster.

Accounts include American Express, General Motors, General Mills, DuPont, Chi-Chi's, Barnes & Noble, Procter & Gamble, Cotton, Inc., Malibu Rum, TV Guide, Microsoft and others.

AMFM Inc. consists of the AMFM Radio Group, including AMFM Radio Networks and Chancellor Marketing Group, Broadcast Architecture, Inc. and the AMFM New Media Group, including Katz Media and AMFM's Internet operations. Reflecting announced transactions, AMFM Radio Group with over 440 stations in 100 markets reaches a weekly listener base of approximately 64 million people. The AMFM Radio Networks offers syndicated programming nationwide. Chancellor Marketing Group is a full-service sales promotion firm developing integrated marketing programs for Fortune 1000 companies. Broadcast Architecture is a wholly-owned subsidiary of AMFM and provides research, consulting and programming services domestically and internationally. AMFM's Katz Media is the only full-service media representation firm in the United States serving multiple types of electronic media. AMFM's Internet operations focus on developing AMFM's e-commerce web sites, streaming online broadcasts of AMFM's on-air programming and other media, and promoting emerging Internet and new media concerns. AMFM has entered into a merger agreement with Clear Channel Communications, Inc. AMFM will subsequently become a wholly-owned subsidiary of Clear Channel. Although there can be no assurance, the merger with Clear Channel is expected to be consummated in the second half of 2000.