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Yes, Virginia, Advertising Does Have a Heart; Giving, Not Selling, Will be on the Agenda for Nine Philly Ad Agencies as a Local Charitable Tradition Turns Ten.

PHILADELPHIA -- Employees from nine area ad agencies will be putting down their Palm Pilots and cell phones this month, and lifting up hammers and crates of food as part of the FirstStates Council Chapter of the American Association of Advertising Agencies (AAAA) tenth annual Heart of Advertising. Through the Heart of Advertising, local ad agency executives volunteer for a day of manual labor with non-profit organizations throughout the region. This year, volunteers will work with: Habitat for Humanity Habitat for Humanity, nonprofit ecumenical Christian organization that enables low-income people to own affordable, livable housing. Headquartered in Americus, Ga., it was founded in 1976 by businessman Millard Fuller and his wife. ; the Greater Philadelphia Food Bank; The Gesu School Gesu School (IPA pronunciation: [ʒe'zu̟]) is a diverse Catholic elementary school in the Roman Catholic Diocese of Toledo. ; and Philadelphia Society for Services to Children. One agency is even constructing American Flag pins to be sold for $5 each to support the September 11th Fund The September 11th Fund was created by the New York Community Trust [1] and the United Way of New York City[2] in response to the destruction of the World Trade Center on 9/11/2001. .

"The Heart of Advertising was created as a way for the ad community to make a difference in our larger community with our hands, not just our creative ideas. Reaching out at this time of year is inspiring for each agency's employees," says Marc Brownstein, Chairman of the FirstStates Council of the AAAA and President of The Brownstein Group.

Agencies participating in the Heart of Advertising are: Backe Communications; The Brownstein Group; Dorland Sweeney Jones; JWT JWT J. Walter Thompson (agency)
JWT Java Windows Terminal
JWT Just War Theory
JWT Jim Wolf Technology
JWT Java Workflow Tooling
JWT John Wayne Trail (US Army Yakima Training Center)
JWT Justified War Theory
 Specialized Communications; Knezick Pavone; Levlane Advertising; MayoSeitz Media; The STAR Group; and Tierney Communications.

The FirstStates Council Chapter of AAAA maintains a leadership role for the local advertising industry, through such programs as The Heart of Advertising and the Institute of Advanced Advertising Studies. Part of the AAAA charter calls for community service.



Contact: Rachel Ezekiel-Fishbein, +1-215-635-1045, or, for the FirstStates Council Chapter of the American Association of Advertising Agencies
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Publication:PR Newswire
Date:Dec 3, 2001
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