YellowBrick Solutions and StrategicOne Partner to Deliver Complete Marketing Automation Solution.Business Editors, High Tech Writers RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--(BUSINESS WIRE)--Jan. 13, 2003 Joint Products and Services to Simplify and Accelerate Marketing Automation Deployments; Current StrategicOne Clients Will Leverage YellowBrick Solutions Software YellowBrick Solutions, Inc., and StrategicOne, LC. announced a partnership to deliver end-to-end services and software solutions. The two companies will work together to improve customers' return on marketing investment through simplified and accelerated marketing automation deployments. The joint solution leverages YellowBrick's innovative marketing automation software and StrategicOne's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. services to cover data readiness and analysis, marketing campaign planning The process whereby combatant commanders and subordinate joint force commanders translate national or theater strategic and operational concepts through the development of campaign plans. and execution, campaign tracking and reporting, as well as software deployment Software deployment is all of the activities that make a software system available for use. The general deployment process consists of several interrelated activities with possible transitions between them. and management. In addition to receiving strategic consulting and technical implementation support, customers of this joint solution also have the opportunity to outsource their application hosting, further reduce investment and resource requirements The components of a system that are required by software or hardware. It refers to resources that have finite limits such as memory and disk. In a PC, it may also refer to the resources required to install a new peripheral device, namely IRQs, DMA channels, I/O addresses and memory of marketing automation deployments. The two companies will jointly market and sell this solution. The first customers to benefit from this partnership are the existing clients of StrategicOne who leverage the professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. company's application hosting services. As a part of its continuing effort to provide the most effective marketing solutions to its clients, StrategicOne plans to upgrade its current marketing automation clients to YellowBrick's robust software solutions. YellowBrick's current customers will also benefit from StrategicOne's extensive experience in uncovering trends and customer behavior patterns, then converting the information into strong marketing campaigns. "Complexity and a lack of technology-savvy LOB managers have been key issues in preventing the adoption of marketing automation. Application providers and services firms need to continue working together to remove that barrier," observed Kevin Scott of AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. Research. "Both large and small companies alike can benefit from allowing marketing to make better use of IT's resources." "YellowBrick Solutions places a strong emphasis on accelerating return-on-investment for customers. We are doing it through offering fast and flexible implementation, a complete data to campaign solution, and easy starting points tailored to any marketing needs. StrategicOne partnership is a major part of that strategy," commented Tom Hanlon, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of YellowBrick Solutions. Mike Rogers Mike Rogers may refer to:
About YellowBrick Solutions YellowBrick Solutions specializes in marketing automation software and services that effectively and efficiently manage marketing programs for companies with annual revenues between $30 million and $2 billion. Providing a quick deployment that addresses immediate needs and offers a fast return on investment, YellowBrick offers a solution for today and a structured growth path to realize the benefits of multi-channel, real-time customer communications in the future. YellowBrick Solutions is headquartered in Research Triangle Park, NC. For more information, visit www.yellowbricksolutions.com. About StrategicOne StrategicOne, LC., headquartered in Kansas City, Missouri Kansas City is the largest city in the state of Missouri. It encompasses parts of Jackson, Clay, Cass, and Platte counties and is the anchor city of the Kansas City Metropolitan Area, the second largest in Missouri, which includes counties in both Missouri and Kansas. , is a leading provider and implementer of CRM analytics and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. services. StrategicOne enables commercial and non-profit clients to make better marketing decisions by learning from past customer behaviors, understanding the present and anticipating the future. For more information, visit http://www.strategic-one.com/. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion