YellowBrick Produces Campaign Management Solution.YellowBrick Solutions announced the general availability of Visitant Experience Manager Version 2.0. The release is an application that plugs into YellowBrick's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. software platform, providing marketers with a tool to create dynamic and seamless customer communications. Version 2.0 is designed to deliver consistent customer dialogs across multiple channels, learn and make decisions in real-time, provide access to real-time campaign response data and enable fast access to any data resource. These features are intended to empower database marketing professionals to create and modify targeted campaigns and dialogs that help to achieve effective customer acquisition and retention. Features include: campaign management integration and synchronization (1) See synchronous and synchronous transmission. (2) Ensuring that two sets of data are always the same. See data synchronization. (3) Keeping time-of-day clocks in two devices set to the same time. See NTP. that can collect, analyze and act on customer data from all inbound in·bound 1 adj. Bound inward; incoming: inbound commuter traffic. Adj. 1. inbound and outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" channels simultaneously; capture of customer behavior data and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , dynamic campaigns based on marketing rules; and monitoring of campaign response in real-time, allowing for o n-the-fly campaign modification and management. |
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