Yellow Pages Takes the Pain Out of Finding a Chiropractor.

Yellow Pages Association Reports "Chiropractors" Heading Referenced More Than 40 Million Times Last Year

BERKELEY HEIGHTS, N.J. -- Whether it's back pain, neck pain or headaches that is slowing them down, more than 40 million Americans look for doctors of chiropractic in the Yellow Pages each year, reports the Yellow Pages Association[TM] (YPA[TM]). In fact, the "Chiropractors" Yellow Pages heading ranks 62nd out of more than 4,000 Yellow Pages headings. (1)

"Most aches and pains are the result of everyday activities like lifting groceries, typing at a computer all day or sleeping on a poorly designed mattress," said Dr. Richard Brassard, president of the American Chiropractic Association (ACA). "Eighty percent of all Americans will suffer from back pain at some point in their lives, and tens of millions of those Americans visit chiropractors every year to find relief, as well as receive advice on general health and wellness."

According to the ACA, there are 60,000 active chiropractic licenses in the U.S. and the U.S. Bureau of Labor Statistics predicts that employment of chiropractors will grow by as much as 35 percent through 2008 as consumer demand for alternative medicine increases.

Demonstrating the power of Yellow Pages in a buying decision, 84 percent of the consumers who referred to the "Chiropractors" listing said they had visited a chiropractor or were likely to do so as a result. (1)

"Chiropractors have historically relied on print and Internet Yellow Pages to help generate business because of the medium's high return on investment," said Larry Small, director of research for the YPA. "In fact, the average chiropractor's Yellow Pages display ad generates more than 360 calls and almost 100 new patients annually." (2)

For more information on specific Yellow Pages headings, please visit the Yellow Pages Association Web site at http://www.ypassociation.org/research/index.cfm.

(1) - 2005 Knowledge Networks/SRI

(2) - 2005 CRM Associates

*The top 12 most frequently referenced headings are: Restaurants, Physicians-Surgeons, Automobile Parts, Automobile Repairing-Service, Pizza, Attorneys-Lawyers, Automobile Dealers, Dentists, Hospitals, Plumbing Contractors, Beauty Salons and Insurance.

About The Yellow Pages Association

Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association (YPA) is the trade organization of a print and digital media industry valued at more than $26 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Association has members in 29 countries.

Neg Norton is president of the Association. Katherine J. Harless, president of Verizon Information Services, is the Board Chair. YPA board member companies include AT&T Yellow Pages, BellSouth Advertising & Publishing Corp., R.H. Donnelley, Yellow Pages Group, Ambassador Publications, the Association of Directory Marketing, DataNational/Volt Directory Systems, Marquette Group, RR Donnelley and Wahlstrom Group.

The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. For more information, please visit the YPA Web site at www.ypassociation.org or call [phone]. To learn more about Yellow Pages advertising, visit www.buyyellow.com. For a Who's Who of Internet Yellow Pages and search engines, visit www.localsearchguide.org.