Yellow Pages Group Chooses Local Matters and mobilePeople.New Zealand's Leading Directory Services Company Appoints Mobile Search Partners DENVER & COPENHAGEN, Denmark -- Yellow Pages Group[TM], New Zealand's leading directory publisher, today announced that they will launch their WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. 2.0 mobile search service in conjunction with mobilePeople and Local Matters. The new mobile offering will be based on mobilePeople's liquid(TM) platform and will enable New Zealanders This is a list of well-known people associated with New Zealand. Art A
Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used based and seamlessly integrate into Vodafone live! It will combine directory listings from Yellow[TM], a local map application and even give directions to a chosen destination. Jens Andersen, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of mobilePeople, commented: "The rapid adoption of mobile search has created a huge opportunity for directory publishers in New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. to monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. through mobile search based advertising strategies." Yellow Pages Group Marketing Director Blair Glubb said the mobile service would complement the company's existing range of find-it services for businesses which already cover the print, voice (directory assistance) and online channels. "Significantly, this development will provide businesses with a way to connect with Vodafone live! customers who want to find-it while they're on the go. We chose to work with Local Matters and mobilePeople as the companies are clearly the best of breed suppliers - and our culture, experience and vision marry up well. This is a big step for us and will help us realise our goal of being New Zealand's number one find-it resource," said Mr Glubb. The solution will be integrated with the Local Matters-powered local search engine, to deliver an integrated online and mobile solution for Yellow Pages Group. Perry Evans, CEO of Local Matters, concluded: "We're excited to see the extended usage into mobile services in cooperation with mobilePeople. Multi-modal implementations are becoming increasingly important, and we are pleased to see Yellow Pages Group take a leadership position in this arena." Further details of the developments of the offering will be announced over the coming months. Notes to editors: About Yellow Pages Group Yellow Pages Group was formed in 1988 and publishes the print and online directories for Yellow[TM] and White Pages[R] as well as the Local Directories[TM]. Each year Yellow Pages Group is responsible for printing and distributing more than 6 million directories - 18 regional editions of Yellow[TM] and White Pages[R] and 22 editions of Local Directories[TM] across New Zealand. Yellow Pages Group also publishes the New Zealand Retirement Guide and owns New Zealand Tourism Online (NZTO NZTO New Zealand Tourism Online ), an award-winning online tourism directory. It also provides the 018 and 0172 directory assistance service. Yellow Pages Group aims to be New Zealand's number one find-it resource. For more information, please visit www.yellowpagesgroup.co.nz. About Local Matters Local Matters, Inc., with more than 40 customers in 18 countries, provides specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. technology products and media services that enable Yellow Pages publishers and 411 service providers to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. emerging opportunities in the local search market. Local Matters' products and services are designed to enable its clients to deliver improved online and voice-based local search services, creating expanded advertising and other revenue opportunities. Visit the company at www.localmatters.com. About mobilePeople mobilePeople is the global leader in local mobile search and advertising solutions for directory publishers. The company builds mobile presence, distribution and advertising for directory publishers utilising its award-winning white label solution liquid(TM). There is a dual offering - a WAP solution and a downloadable Java application A Java program that is run stand alone. The Java Virtual Machine in the client or server is interpreting the instructions. Contrast with Java applet. See servlet. . mobilePeople drives user stickiness See sticky. by providing the most intuitive, relevant and comprehensive mobile search experience. Today mobilePeople processes millions of local mobile searches every month in eight languages: English, Portuguese, Dutch, German, French, Norwegian, Danish and Swedish. Global customers include: Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Paginas Amarelas (PT), IT2Media (DE), Schibsted Sok (NO), Schibsted Sok (SE), FAST Search and Transfer (NO), Sensis (AUS AUS abbr. Army of the United States ), Eniro (SE), Eniro (DK), Eniro (NO), EDC EDC See: Export Development Corp. (DK), Yellow Pages Group (NZ), and Local Matters (USA). With world headquarters in Copenhagen (DK) and regional offices in London (UK), Denver (US) and Melbourne (AUS), mobilePeople is a privately owned company. For further information, please go to: www.mobilepeople.com. |
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