Yellow Pages Clear Up Americans' Search for Glass Dealers."Glass" Yellow Pages Heading Referenced 86 Million Times Per Year BERKELEY HEIGHTS, N.J. -- Whether replacing a broken windshield or repairing a cracked window in your home, it is clear the Yellow Pages help Americans solve their glass needs. In fact, the Yellow Pages Association[TM] (YPA YPA Yellow Pages Association (formerly National Yellow Pages Service Association) YPA Yellow Pages Advertising YPA Yugoslav People's Army YPA Yearly Plan of Action [TM]) reports the "Glass" Yellow Pages heading generates more than 86 million references annually, ranking it 27th out of more than 4,000 headings(1). The "Glass" Yellow Pages heading is most frequently referenced when users need to repair a broken windshield (36 percent), replace a door, window or shower glass (20 percent), or repair vehicle glass other than a windshield (14 percent). "Members tell us that Yellow Pages advertising is an important component in their outreach to consumers," said Michele Nosko, vice president of marketing for the National Glass Association (NGA Noun 1. NGA - a combat support agency that provides geographic intelligence in support of national security National Geospatial-Intelligence Agency ). "Consumers in need of glass replacement or repair can also turn to NGA's Web site, www.glass.org, for a list of NGA dealer members in their area." Demonstrating the power of Yellow Pages in a buying decision, 98 percent of "Glass" look-ups result in a purchase (1). These figures lead to $10 of revenue for every $1 spent on Yellow Pages display advertising by glass dealers (2). "Glass dealers have historically relied on print and Internet Yellow Pages to help generate business because of the medium's high return on investment," said Larry Small, director of research for the YPA. "In fact, the average glass dealer's Yellow Pages display ad generates more than $133,000 in sales revenue annually (1)." For more information on specific Yellow Pages headings, please visit the Yellow Pages Association Web site at http://www.ypassociation.org/research/index.cfm. (1) -2006 Knowledge Networks/SRI (2) -2006 CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Associates *The top 12 most frequently referenced headings are: Restaurants, Physicians-Surgeons, Automobile Parts, Automobile Repairing-Service, Pizza, Attorneys-Lawyers, Automobile Dealers, Dentists Dentists can refer to one of the following:
About The Yellow Pages Association Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA NYPSA National Yellow Pages Service Association ), the Yellow Pages Association (YPA) is the trade organization of a print and digital media industry valued at more than $26 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified See certification. marketing representatives (CMRs) and associate members, a group of industry stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. that include Yellow Pages advertisers, vendors and suppliers. The Association has members in 29 countries. Neg Norton is president of the Association. Katherine J. Harless, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Idearc, is the Board Chair. YPA board member companies include AT&T Yellow Pages, R.H. Donnelley, Yellow Pages Group, Ambassador Publications, the Association of Directory Marketing, DataNational/Volt Directory Systems, Marquette Group, RR Donnelley
The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. For more information, please visit the YPA Web site at www.ypassociation.org or call (908) 286-2380. To learn more about Yellow Pages advertising, visit www.buyyellow.com. For a Who's Who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame of Internet Yellow Pages and search engines, visit www.localsearchguide.org. |
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