Yellow Pages Association Launches New YPA IRIS ONLINE(TM); Product Puts Directory Coverage Information, YPA Rates & Data(TM) and Other Critical Information into Web-Enabled Format.BERKELEY HEIGHTS, N.J. -- Building on its 30-year history as the industry source for accurate and secure Yellow Pages Association Rates & Data(TM) information in printed and CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). formats, the Yellow Pages Association today introduced YPA YPA Yellow Pages Association (formerly National Yellow Pages Service Association) YPA Yellow Pages Advertising YPA Yugoslav People's Army YPA Yearly Plan of Action IRIS ONLINE(TM). This innovative new product brings advertising rates, data and other key information about more than 7,800 Yellow Pages directories right to a user's fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. by making it accessible over the Web. YPA IRIS ONLINE(TM) features many of the attributes offered on the highly successful YPA IRIS(TM) CD. YPA IRIS ONLINE(TM) offers information and features such as advanced searches and reports, data export capabilities, directory coverage maps, Designated Market Areas (DMAs), saved searches, publisher data, product and pricing information, and directory data, including number of columns and distribution. These features are available at the touch of a button, and creating reports for marketing, media and operating plans is a snap. The "Quick Search" feature on the IRIS home page enables fast searching by either directory code, postal code Noun 1. postal code - a code of letters and digits added to a postal address to aid in the sorting of mail postcode, ZIP code, ZIP code - a coding system used for transmitting messages requiring brevity or secrecy , city or state. Users merely enter one or all of the search fields to find the directories serving those areas. "IRIS ONLINE brings the Rates & Data information the industry has relied on from the Association for more than 30 years right to users' desktops," said YPA President Neg Norton. "It was developed based on extensive input from our members and represents the premier, state-of-the art product for directory information provision." The YPA plans to add more features and enhancements to the product during the next 18 months. For a list of upcoming YPA IRIS ONLINE(TM) training classes, visit the YPA Web site at www.ypassociation.org and click on the training section. Visit http://irisonline.ypassociation.org to access YPA IRIS ONLINE(TM) (password required). About The Yellow Pages Association Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA NYPSA National Yellow Pages Service Association ), the Yellow Pages Association (YPA) is the trade organization of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, who produce leading-edge electronic products and deliver Yellow Pages directories to 100 percent of U.S. homes with telephones - and who account for more than 90 percent of Yellow Pages revenue generated in the U.S. and Canada. Members include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Association has members in more than 20 countries. Dennis M. Payne, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Yellow Pages, is the Board Chair. YPA board member companies include BellSouth, Dex DEX - A cross between Modula-2 and C by W. van Oortmerssen. Amiga version 1.2. Media, Inc., Verizon Information Services See Information Systems. , Yellow Pages Group, DataNational/Volt Directory Systems, R.H. Donnelley, RR Donnelley, Wahlstrom Group, the Association of Directory Marketing and Marquette Group. The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. For more information, please visit the YPA Web site at www.ypassociation.org or call (908) 286-2380. To learn more about Yellow Pages advertising, visit www.buyyellow.com. For a Who's Who of Internet Yellow Pages, search engines and vertical directories, visit www.localsearchguide.org. The Yellow Pages Integrated Media Association The Integrated Media Association is a nonprofit organization based in Rhinebeck, New York. One of IMA's main projects is organizing the annual IMA Conference. The most recent conference was called "The Public Media Conference: Making the Transition" or "IMA Public Media 2007 is a Delaware not-for-profit corporation, dba Yellow Pages Association. |
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