Yellow Pages Association(TM) Honors 2006 Industry Excellence Award Winners.Award Recipients Celebrated at YPA's Annual Conference & Exhibition LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- Honoring outstanding achievement in the Yellow Pages industry, the Yellow Pages Association[TM] (YPA YPA Yellow Pages Association (formerly National Yellow Pages Service Association) YPA Yellow Pages Advertising YPA Yugoslav People's Army YPA Yearly Plan of Action [TM]) announced the recipients of the 2006 Industry Excellence Awards at an awards gala held last night at its Annual Conference and Exhibition: "Masters of Transformation" in Las Vegas at the Mandalay Mandalay (măn'dəlā`, măn`dəlā'), city (1983 pop. 532,895), capital of Mandalay div., central Myanmar, on the Ayeyarwady River. Bay Resort & Casino casino or cassino (both: kəsē`nō). 1 Card game played with a full deck by two to four players. Its origins are obscure though it probably traces back to the Italian game of Scopa. . Comedian Tony Vicich hosted the evening's festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. as guest emcee. In addition to YPA staff members, judges for the 2006 Industry Excellence Awards included: Bill Baker, consultant and former vice president of marketing for SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Directory Operations; Joel Joel, book of the Bible Joel, prophetic book of the Bible. It is a collection of the oracles of an otherwise unknown prophet, dated variously from the 9th to the 3d cent. B.C., though a date in c.400 B.C. is likely. Davis, associate professor of advertising at San Diego State University San Diego State University (SDSU), founded in 1897 as San Diego Normal School, is the largest and oldest higher education facility in the greater San Diego area (generally the City and County of San Diego), and is part of the California State University system. ; Steve v. t. 1. To pack or stow, as cargo in a ship's hold. See Steeve. Hochman, creative communications consultant to numerous Fortune 500 companies and Tom Pall, Yellow Pages consultant and former vice president of sales for SBC Directory Operations. "The companies honored hon·or n. 1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate. 2. a. Good name; reputation. b. with a YPA Industry Excellence Award set the standard for Yellow Pages best practices in serving advertisers and consumers," said Neg Norton, president of YPA. "Leaders within the industry continue to innovate in·no·vate v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. with creative programs and products that keep our industry healthy and vital in a demanding marketplace." YPA award recipients included Yellow Pages publishers, marketers and associated companies associated company associate n → Partnerfirma f associated company n → società collegata that comprise the $26 billion annual worldwide and $14 billion U.S. directory advertising industry. Recipients of The Stuart Stanze Individual Contribution Award, which recognizes the contributions of individuals on behalf of the Yellow Pages industry, included Sue Hume, former executive director of marketing of AT&T Advertising and Publishing, and Burt Michaels, senior vice president of Knowledge Networks/SRI.
2006 Industry Excellence Award Winners
Category: Advertising within Print Directories, Creative Design
For achievements in print advertising.
YELLOW PAGES PUBLISHER WINNERS
Gold -The Berry Company - "Misty's Restaurant, Lincoln, Nebraska"
Silver - AT&T Advertising and Publishing - "All About
Organization"
CERTIFIED MARKETING REPRESENTATIVE WINNERS
Gold - TMP Directional Marketing, LLC - "Creative Review for ADT
Security"
Silver - TMP Directional Marketing, LLC - "Creative Review for
NAPA Auto Parts and NAPA AutoCare"
Bronze - Berry Network, Inc. - "Terminix(R) Directory Ad Redesign"
Category: Advertising and Promotion, Consumer or Business-to-Business
Direct Marketing
For advertising and promotion campaigns targeting consumers and
businesses through direct marketing.
YELLOW PAGES PUBLISHER WINNERS
Gold - R.H. Donnelley - "Dex Knows Advertising Campaign"
Silver - YELLOWPAGES.COM - "YELLOWPAGES.COM 2006 Advertising
Campaign"
Bronze - The Berry Company - "FrontierPages 'LIVE' Billboard
Campaign"
Category: Community Service
For projects that help the community.
Gold - DAC Group - "DAC Group Social Responsibility"
Silver - Idearc Media Corp. - "Creating Communities of Readers"
Bronze - The Berry Company - "The Berry Company's 1st Annual
Extreme Community Makeover"
Category: Marketing Innovation
For marketing strategies that attract new advertisers and promote
Yellow Pages advertisers to expand their current programs.
ASSOCIATE MEMBER WINNERS
Gold - Better Business Builders, Inc. - "The Sales Lab - A
Customer-Focused Educational Approach to National Accounts"
Silver - Amdocs, Inc. - "Amdocs Mobile & IPTV Advertising"
Category: Marketing Innovation, Electronic Products
For marketing strategies that attract new advertisers and promote
electronic Yellow Pages advertisers to expand their current programs.
YELLOW PAGES PUBLISHER WINNERS
Gold - R.H. Donnelley - "Dex Video"
Silver - YELLOWPAGES.COM - "YELLOWPAGES.COM Mapping"
Bronze - CBD Media LLC - "Internet Rate Increase and Tier
Structure"
Category: Marketing Innovation, Print Product
For marketing strategies that attract new advertisers and promote
Yellow Pages advertisers to expand their current print programs.
YELLOW PAGES PUBLISHER WINNERS
Gold - AT&T Advertising and Publishing - "Brand Advantage 'TM'
Upgrade"
Silver - Dumrath & Fassnacht KG (GmbH & Co.) - "The MRG Program"
Bronze - R.H. Donnelley - "2006 Chicago Consumer AT&T Yellow
Pages"
Category: National Advertiser Success Story, Electronic Products
For achievements in online advertising.
CERTIFIED MARKETING REPRESENTATIVE WINNERS
Gold - Berry Network, Inc. - "Rite Aid Pharmacy Health & Wellness
IYP Program"
Gold - DAC Group - "AAMCO YELLOWPAGES.COM Solicitation"
Silver - Marquette Group - "State Farm"
Bronze - Ketchum Directory Advertising - "VCA Animal Hospitals"
Category: National Advertiser Success Story, Print Products
For achievements in print advertising.
CERTIFIED MARKETING REPRESENTATIVE WINNERS
Gold - Ketchum - "1.800.Flowers.com - Florists Heading Growth
Initiative"
Silver - TMP Directional Marketing, LLC - "Performance Based
Programs"
Bronze - DAC Group - "AAMCO Transmissions - Brave New Heading"
Category: Non-Traditional Advertising, Consumer or
Business-to-Business Direct Marketing
For non-traditional advertising and promotion campaigns targeting
consumers and businesses through direct marketing.
YELLOW PAGES PUBLISHER WINNERS
Gold - AT&T Advertising and Publishing - "Severe Weather Section"
Silver - Yellow Pages Group - "New Customer Experience Program"
Bronze - Idearc Media Corp. - "Manhattan Walk"
Category: Process Innovation
For sales and production processes that enable sales representatives
to improve productivity.
YELLOW PAGES PUBLISHER WINNERS
Gold - YELLOWPAGES.COM - "YELLOWPAGES.COM Premise Sales"
Silver - Idearc Media Corp. - "CMR Report Card Tool On-Line"
Bronze - The Berry Company - "Berry Reps Prove Yellow Pages Value
with Berry Real Results(SM) Sales Tool"
CERTIFIED MARKETING REPRESENTATIVE WINNERS
Gold - DAC Group - "Drive Insurance Launch by Progressive"
Gold - Marquette Group - "Extra Space Storage"
Bronze - PCM International Inc. - "Bringing the Yellow Pages Brand
to Life"
ASSOCIATE MEMBER WINNERS
Gold - Stevens Graphics, Inc. - "Midi/Companion Folder Innovation
- 2006"
Category: Supplier of the Year
Acknowledges a supplier company that has made exceptional
contributions to the Yellow Pages industry.
Gold - Studio Innovators International (Sii) - "Studio Innovators
International Partners with Dumrath & Fassnacht KG (GmbH & Co.)"
Category: The Stuart Stanze Individual Contribution Award
Recognizes the contributions of an individual on behalf of the Yellow
Pages industry.
Gold - Sue Hume
Gold - Burt Michaels
About Yellow Pages Association Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA NYPSA National Yellow Pages Service Association ), the Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $26 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified See certification. marketing representatives (CMRs) and associate members, a group of industry stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. that include Yellow Pages advertisers, vendors and suppliers. The Association has members in 29 countries. Neg Norton is president of the Association. Dennis Payne, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AT&T Advertising and Publishing, is the Board Chair. YPA board member companies include Ambassador Publications, the Association of Directory Marketing, DataNational/Volt Directory Systems, Idearc Inc., Marquette Group, R.H. Donnelley, RR Donnelley
The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to of an integrated advertising media mix. For more information, please visit the YPA Web site at www.ypassociation.org or call (908) 286-2380. To learn more about Yellow Pages advertising, visit www.buyyellow.com. For a Who's Who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame of Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Yellow Pages and search engines, visit www.localsearchguide.org. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion