Yellow Book USA Takes On SBC Monopoly in Connecticut.Business Editors
ROCKVILLE CENTRE Rockville Centre, residential village (1990 pop. 24,727), Nassau co., SE N.Y., on SW Long Island; inc. 1893. Molloy College is there. A state park is adjacent to the village. , N.Y.--(BUSINESS WIRE)--March 6, 2000
Company Enters Into Connecticut Connecticut, state, United States
Connecticut (kənĕt`ĭkət), southernmost of the New England states of the NE United States. It is bordered by Massachusetts (N), Rhode Island (E), Long Island Sound (S), and New York (W). Market With
New Fairfield County Fairfield County is the name of three counties in the United States:
Delivers County-Wide Coverage & User-Friendly user-friendly - Programmer-hostile. Generally used by hackers in a critical tone, to describe systems that hold the user's hand so obsessively that they make it painful for the more experienced and knowledgeable to get any work done. Consumer
Features, Tremendous Value to Businesses
Yellow Book USA, the oldest and largest competitive yellow pages publisher in America America [for Amerigo Vespucci], the lands of the Western Hemisphere—North America, Central (or Middle) America, and South America. The world map published in 1507 by Martin Waldseemüller is the first known cartographic use of the name. , and a wholly-owned US subsidiary of British Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. plc ("BT"), today announced plans to launch the Fairfield County Yellow Book directory. Shattering the current yellow pages monopoly held by SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Communications (formerly Southern New England Telephone Verizon New England, Inc., formerly New England Telephone & Telegraph Co., is a Bell Operating Company that serves the majority of New England. It is an operating unit of Verizon Communications.
New England Telephone & Telegraph Co. (SNET n. 1. The fat of a deer.
v. t. 1. The clear of mucus; to blow. ), this new directory will be the first to offer comprehensive yellow and white pages coverage for all of Fairfield County.
Yellow Book will immediately begin placing advertisements for the Fairfield County Yellow Book directory, which will be published in July 2000 and be hand-delivered to 500,000 residences and businesses in Fairfield County.
"The groundswell ground·swell
1. A sudden gathering of force, as of public opinion: a groundswell of antiwar sentiment.
2. of support for the Fairfield County Yellow Book in the business advertising community has been absolutely phenomenal," said Bob Cusick, Yellow Book USA Assistant Vice President of Sales. "Advertisers are excited about the expanded reach that this product affords and consumers will finally have one comprehensive directory that makes sense as an information source in Fairfield County."
Cusick added, "Yellow Book is very much looking forward to taking the SBC monopoly head-on. Because advertising in this directory is a much better value proposition, small businesses that have historically been locked out by the phone company's monopolistic pricing schemes will now be able to promote their services in Yellow Book. We expect each classification will have two or three times as many listings as the SBC books. The one county, one book solution delivers more choices and greater opportunity to everyone."
The consumer-friendly Fairfield County Yellow Book will include comprehensive yellow pages, white pages, a community information section, restaurant menus, area maps and coupons, all in a four-column format with large type.
By carefully taking area shopping patterns into account, Yellow Book has been able to create a yellow pages directory with coverage and distribution that best matches real-life consumer and business-to-business information needs. Fairfield County has been covered by thirteen separate SBC directories. This has always meant that a resident in Norwalk who shops in Stamford would need two books just to look for businesses located there. With easy access to major roadways throughout Fairfield County, shopping patterns far exceed the boundaries of any single SBC directory. After putting up with frustration from SNET directories for so long, consumers and advertisers across the county will truly appreciate the innovative and indispensable new Fairfield County Yellow Book.
The valuable combination of consumer features, high usage, better coverage areas for consumers and competitive pricing for business advertisers has made Yellow Book the leading competitive directory publisher in markets throughout America. This includes the tremendously successful launch of the company's new Manhattan Yellow Book as well as other tri-state area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. Yellow Book directories the company has published for 70 years in markets throughout Long Island, Brooklyn, Queens, Staten Island Staten Island (1990 pop. 378,977), 59 sq mi (160 sq km), SE N.Y., in New York Bay, SW of Manhattan, forming Richmond co. of New York state and the borough of Staten Island of New York City. and New Jersey.
Advertisements in the Fairfield County Yellow Book will be provided at no cost during the first year to those businesses that currently have advertisements in the SBC directories. This free advertising model has worked effectively in other Yellow Book markets, where businesses have been able to take full advantage of the expanded reach that the directory provides. Yellow Book intends to charge advertising rates of about half of SBC in year two.
Fairfield County businesses will also have the opportunity to promote their businesses on Yellow Book's companion online product - www.yellowbook.com - to broaden their reach even further.
Yellow Book was established in 1930. Since 1997, Yellow Book USA has made a number of strategic acquisitions including Sprint Publishing's Midwest Operations, Dixie Directory Company, Inc., Yellow Page One, Inc., Directory Publishers, Inc., Southern Directory Company, Inc. and R.H. Donnelley's Proprietary Operations. In August 1999, Yellow Book USA was acquired by British Telecommunications plc, forming a nearly $1 Billion multi-continent yellow pages publishing organization. Yellow Book USA publishes more than 300 directories with a circulation of 26 million copies. The company has more than 2000 employees in 37 offices throughout 17 states. Yellow Book USA publishes community directories, wide-area directories, county directories, city directories, a Business-to-Business directory, and college and university directories. One in two Americans east of the Mississippi Mississippi, state, United States
Mississippi (mĭs'əsĭp`ē), one of the Deep South states of the United States. It is bordered by Alabama (E), the Gulf of Mexico (S), Arkansas and Louisiana, with most of the border formed by use Yellow Book.