Yellow Book USA Announces Entry Into Rochester Market; Area Consumers and Businesses to Reap Benefits of Competition in Marketplace.

UNIONDALE, N.Y. -- Responding to consumer demand for one comprehensive, user-friendly yellow pages directory that reaches all of the Greater Rochester Metropolitan Area, Yellow Book USA announced today that it would publish a Greater Rochester Area Yellow Book.

Residents of the Greater Rochester Market have not had a single directory source to provide choices and information for the entire area. Yellow Book USA, the largest and oldest independent publisher in the nation, will offer one directory with complete coverage of the entire Greater Rochester area, including Wayne, Monroe, Livingston and portions of Genesee, Orleans and Wyoming Counties. It takes multiple phone company directories to reach this same area. Now businesses have the opportunity to advertise in Rochester and surrounding markets through one publisher versus multiple publishers.

"One directory for the entire area will conveniently put all of Greater Rochester at the fingertips of local consumers," said Joe Walsh, president and CEO of Yellow Book USA. "Yellow Book's area-wide solution makes local yellow pages usage more convenient and user-friendly for residents by providing lots of buying options in just one book."

In addition to creating new jobs within the Rochester marketplace, Yellow Book's cost-effective rate structure will also open the door for local businesses that have been trapped into purchasing costly advertisements in multiple directories. Yellow Book has achieved success by providing content-driven, widely used directories with advertising rates up to half of the phone company directories.

The new Greater Rochester Area Yellow Book will include comprehensive business yellow pages, business white pages, community and government information, area maps, local restaurant menus, money-saving coupons, zip code information in an easy to use format.

Businesses in the Rochester area can anticipate benefits similar to those enjoyed by Syracuse advertisers:

"One of the biggest differences I see between the utility company's yellow pages and the new Yellow Book is that I will receive a greater return on my investment as Yellow Book's ads cost much less than the utility company for four times the coverage area!" - Ray Nasoni, Sign-A-Rama, Syracuse

"Yellow Book is an amazing opportunity. The book is so easy to use and the service I received from my sales rep was unparalleled! It is my recommendation to any business to meet with your Yellow Book rep - you would be doing yourself and your business an awful disservice by passing up this opportunity!" - Martin & Winkler, DDS, Syracuse

"Over the years our Verizon rates have increased dramatically to about $1,400/month for three small ads. Finally, we said enough and had to cut back. Needless to say we were frustrated with yellow pages. Yellow Book convinced us that yellow pages could be different. Larger, better ads in each of our headings, at a lower price means dramatically better value." - Michael Barcomb, LaserTone, Syracuse

"I am extremely pleased that Yellow Book does not segment the market like Verizon currently does. Based on the scope (distribution) of your book, as well as your reasonable advertising rates, I will be receiving approximately four times the value of my current ad campaign with Verizon. My only regret is that you didn't get here sooner!" - Wayne Bodow, Attorney, Syracuse

Established in 1930, Yellow Book USA is the oldest and largest independent yellow pages publisher in the nation. In recent years, Yellow Book has made a number of strategic acquisitions and entered scores of new markets. Yellow Book now publishes over 500 directories in 42 states, plus the District of Columbia with a distribution of over 72 million.

Visit the Yellow Book company website at www.yellowbook.com.