Yellow Book Expands Into 3 New Connecticut Markets.Business Editors UNIONDALE, N.Y.--(BUSINESS WIRE)--May 17, 2004 Yellow Book USA, the nation's oldest and largest independent yellow pages publisher, announced today its plan to expand into three new Connecticut markets: New Haven New Haven, city (1990 pop. 130,474), New Haven co., S Conn., a port of entry where the Quinnipiac and other small rivers enter Long Island Sound; inc. 1784. Firearms and ammunition, clocks and watches, tools, rubber and paper products, and textiles are among the many , Meriden/Southington, and New Britain/Bristol. These markets add to Yellow Book's overwhelmingly successful Connecticut products in Milford, Norwich, New London New London, city (1990 pop. 24,540), New London co., SE Conn., on the Thames River near its mouth on Long Island Sound; laid out 1646 by John Winthrop, inc. 1784. , Old Saybrook, Clinton/Guilford/Madison, Fairfield County Fairfield County is the name of three counties in the United States:
Joe Walsh
Dr. Joseph Fidler "Joe" Walsh[] (born November 20, 1947)[1] is an American guitarist and rock musician. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Yellow Book USA, explains, "Yellow Book creates user-friendly directories that are specifically designed for each community. Content is custom-tailored to meet the needs of local residents and includes special features and easy-to-read print. With affordable rates, businesses who advertise in Yellow Book get a strong return on their advertising investment." Unlike its competitors in Connecticut, Yellow Book is providing targeted local coverage that consumers and businesses prefer. Consumers also prefer Yellow Book's many user-friendly features, including comprehensive business yellow pages, business and residential white pages, community and government information, local area maps, restaurant menus and money-saving coupons. Connecticut businesses have been extremely pleased with the results Yellow Book delivers at about half of the cost of phone company books. Through call tracking conducted by DCCI DCCI Dubai Chamber of Commerce and Industry DCCI Dhaka Chamber of Commerce & Industry (Bangladesh) DCCI N,n'-Dicyclohexylcarbodiimide DCCI Dorset Chamber of Commerce and Industry DCCI Defense Cyber Crime Institute Call Measurement Surveys, unique phone numbers for many Connecticut businesses were placed only in their Yellow Book ads. The results proved that businesses are receiving strong results. Here are just a few examples: -- Seymour Energy received an average of 127 calls per month from November 2002 through March 2004 as a result of their ads in The Valley Yellow Book. -- Middlesex Hospital The Middlesex Hospital was opened in 1745 as the Middlesex Infirmary in Windmill Street, W1. The Infirmary started with 18 beds to provide medical treatment for the poor. Funding came from subscriptions and in 1747, the hospital became the first in England to add 'lying-in' (inpatient) received an average of 95 calls per month from July 2003 through March 2004 as a result of their ads in the Greater Middletown Yellow Book. -- Linder Dodge & Jeep received 88 calls per month from January 2004 through March 2004 as a result of their ads in the newly published Greater New London and Norwich Yellow Books. -- Bella Napoli Pizza received an average of 244 calls per month from December 2003 through March 2004 as a result of their ads in the newly published Milford Yellow Book. Established in 1930, Yellow Book USA is the oldest and largest independent yellow pages publisher in the nation. In recent years, Yellow Book has made a number of strategic acquisitions and entered scores of new markets. Yellow Book now publishes over 500 directories in 42 states, plus the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . |
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