Yellow Book Acquires National Directory Company; Leading Yellow Pages Publisher's Expansion Offers Unprecedented Choices to Consumers in Southwestern U.S.Business Editors
UNIONDALE, N.Y.--(BUSINESS WIRE)--Jan. 6, 2003
Yellow Book USA announced today that it has completed the $69 million purchase of National Directory Company (NDC NDC National Drug Code
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NDC National Democratic Congress ), based in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , from NDC parent company Three Cities
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Yellow Book USA publishes yellow pages directories in more states than any other publisher. With the NDC acquisition, its nearly 600 information-packed directories now reach 40 states plus the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). , serving some 71 million homes and businesses.
Yellow Book's success has been based on providing more buying information to the consumer, the end user of its directories. Consumers in the Southwestern U.S. will enjoy the benefits of this same successful strategy.
NDC, headquartered in Tustin, CA, 35 miles south of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , is the 6th largest independent publisher of yellow pages directories in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . NDC currently publishes 48 directories throughout California, Arizona and New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). with revenue of $53 million. NDC and its predecessors have been publishing yellow pages directories in California for more than 20 years.
NDC's staff of 340 will remain with Yellow Book.
Dr. Joseph Fidler "Joe" Walsh (born November 20, 1947) is an American guitarist and rock musician. , Chief Executive Officer of Yellow Book USA, states, "The Southwestern U.S. is a dynamic market area that Yellow Book has been looking at for a while, just waiting for the right vehicle. NDC provides an ideal platform for Yellow Book's entry into the Southwestern U.S." He goes on to say, "Yellow Book brings a national brand, product expertise, and deep resources. Add that to the local knowledge and customer relationships of NDC employees and the result will be a one-two punch one-two punch
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Stephen C. Haberstick, NDC Yellow Pages CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Chairman said, "We are thrilled to become part of Yellow Book USA, the leading independent directory publisher in the nation. Everyone benefits from the acquisition. Like NDC, the Yellow Book is a first class company that focuses on the end user by putting out quality products that consumers know and use. Our employees benefit by having more career opportunities. Our advertisers benefit by getting more advertising value from the powerful Yellow Book brand name. Yellow Book will give us the resources and support we need to accelerate our growth in our existing and new markets."
The NDC purchase is Yellow Book's second major acquisition in 2002. Earlier this year, Yellow Book acquired McLeodUSA Publishing, a leading yellow pages publisher located in the Midwest.
Yellow Book is dedicated to continually improving its yellow pages directories to generate stronger and more frequent usage, leading to improved results for advertisers. Strong consumer usage and highly competitive advertising rates allow Yellow Book to provide superior value in the market for advertisers.
Yellow Book brings savings to advertisers by offering a cost-effective alternative to current directories and convenience to consumers by providing comprehensive information about their local area in one easy-to-use directory.
Founded in 1930, Yellow Book USA has been bringing buyers and sellers together for 72 years by publishing user-friendly directories throughout the United States.
Yellow Book now publishes in 40 states plus the District of Columbia, and serves such major metropolitan areas as Manhattan, Chicago, Philadelphia, Boston, Baltimore, Minneapolis, St. Louis, Indianapolis, Denver, Detroit, Tampa/St. Petersburg, and many more.