Year 2000 Ushers in Ricoh Renaissance Through Launch of New Solutions, Exhibits of Award-Winning Corporate Programs.

Business Editors

LAS VEGAS--(BUSINESS WIRE)--Feb. 7, 2000

National Sales Conference Showcases Strategic Market

Advantages for Dealer Community

Ricoh  Corporation, experiencing its own renaissance as a leader of digital imaging technologies, is launching many new digital office solutions, showcased in a networked environment, alongside award-winning corporate initiatives, here at the Agenda 2000 National Sales Conference, in Las Vegas, NV, February 7th through February 9th in the Venetian Hotel.

Agenda 2000 is Ricoh's annual forum for educating and fostering the growth of its dealer sales channel, as well as a vehicle for highlighting its corporate strategies and third-party strategic alliances for key industry influencers, analysts and media representatives. This year, the theme of Agenda is &uot;The Ricoh Renaissance,&uot; a direct reference to the company's -- and the industry as a whole -- substantial progress and rate of digital change as new product solutions become increasingly more integrated and networked.

Fueling this renaissance is Ricoh's commitment to the research and development of cutting-edge office and communications solutions, as well as the dedication to fulfill the needs of its customers across all industries. To fulfill those needs, Ricoh has made dealer education one of its top priorities. With a highly trained sales channel, the company will be enabled to leverage its leadership position in digital imaging in order to remain a technology innovator and leader among its peers.

&uot;Our expertise in developing and manufacturing digital technologies is only one step in our roadmap to success. Knowledge of our customers and strategic selling expertise among our dealers is what will allow our digital prowess to take root,&uot; said Ken Yoshino, President, Ricoh Business Unit, Ricoh Corporation. &uot;That is why conferences such as Agenda are so vital to our company. Through the integration of these three factors -- R&, customer knowledge and dealer knowledge -- we can ensure that the Ricoh brand name remains among the strongest and most respected in North America.&uot;

In addition to the executives, marketing managers, and 1000 plus dealers and sales representatives, Ricoh is also welcoming two special keynote speakers, Joe Torre, Manager of the World Champion New York Yankees and J.D. Power, Chairman of the well-known and respected J.D. Power and Associates industry benchmarking firm.

&uot;Agenda is our best opportunity to convey to our valued dealers, customers, strategic partners and industry influencers Ricoh's commitment to the growth of this industry and, by association, their businesses. And we've had a record turnout this year with more than 1,400 attendees,&uot; Yoshino said. &uot;Our Agenda conference is the launching pad for our mutual growth in the future.&uot;

Strategic Roadmap and Corporate Alliances

Through a targeted strategic development process, Ricoh is unveiling new plans for achieving success in the next millennium. These strategies involve tactics to:

-- Capture a greater share of the printing output marketplace -- Cultivate additional marketshare in the corporate color

marketplace

-- Continue the growth of digital imaging systems with optional

network printing

-- Introduce user-friendly networked office &uot;appliances&uot;

-- To be the industry's premier total solutions provider by

delivering the broadest, most versatile product line-up for any

customer need

Ricoh will achieve these objectives through the coupling of its own internal, expert resources and those from strategic third-party alliances. These include the following organizations and companies:

At the Vendor Pavilion

-- Miconx -- Equitrac -- Visual Edge -- De Lage Landen -- Copelco -- Electronics For Imaging -- Simplify -- Blanks/USA

At the Support Pavilion

-- The Ricoh Digital Sales Certification Program -- The EPA Energy Star Program -- The Ricoh Customer Service Group -- Ricoh University -- Corporate Customer Satisfaction

Setting New Industry Standards

For the first time this year, Ricoh will be exhibiting its full line of digital imaging solutions as part of a fully integrated, networked office environment. By highlighting products as part of a larger solution -- rather than a stand-alone &uot;box&uot; -- it is directly indicative of how dealers and sales representatives are positioning and selling Ricoh products to the corporate environment.

In addition to a full complement of existing products on display at the Product Expo, such as facsimiles, multifunctional systems, wide format solutions, Priport digital duplicators, printers and scanners, Ricoh is also introducing the following new solutions:

-- The Aficio 220 and Aficio 270 Digital Imaging Systems -- The Aficio 180 Digital Imaging System -- The Aficio 150 Digital Imaging System -- The Aficio 850 Digital Imaging System -- The Aficio 450E Digital Imaging System -- The AP1600 and AP2100 Desktop Laser Printers -- The Ricoh FAX5000L -- Cluster Printing

A Commitment to Education

Pioneering advancements in Ricoh's imaging philosophies and product developments will also be detailed during Agenda 2000 through informative seminars. The seminars will have panels covering three distinct areas presented by a dealer, customer and industry leader. On-site seminars at Agenda 2000 are:

-- Making a Living on the Network -- Your People in a New World -- High Volume Opportunities

About Ricoh Corporation

Ricoh Corporation, headquartered in West Caldwell, NJ, is a subsidiary of Ricoh Company Ltd., the 64-year-old leading supplier of office automation equipment with 1998 sales in excess of $11.8 billion.

Ricoh Corporation is a diversified office equipment and electronics provider. The company is a pioneer in the development of computer-connected and digital multifunctional document systems, leads the fastest-growing color copier market and is a premier supplier of black &white copiers, facsimile machines, printers and scanners.

For the third year in a row, Ricoh has received the 1998 Energy Star Imaging Equipment Partner of the Year award, from the U.S. Environmental Protection Agency (EPA) - the EPA's highest industry award. Ricoh was chosen for its commitment to the environment and its extraordinary leadership role in promoting and producing energy efficient copiers, facsimile machines, printers and scanners.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at http://www.ricoh-usa.com.

All referenced product names are trademarks of their respective companies.