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Yankelovich Survey Commissioned By Lets Talk.com Finds That Americans Expect "James Bond"-Style Phones.


Almost 70 percent of people surveyed by a national Yankelovich poll said that in the future they expect to use wireless phones to send and receive e-mail and to use Global Positioning Systems Global Positioning System: see navigation satellite.
Global Positioning System (GPS)

Precise satellite-based navigation and location system originally developed for U.S. military use.
 (GPS) location-based services See mobile positioning. . According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the survey, commissioned by wireless superstore su·per·store  
n.
A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods.
 LetsTalk.com, a majority of respondents also expect to see features like digital cameras and Web browsers The following is a list of web browsers. Historical
Historically important browsers
In order of release:
  • WorldWideWeb, February 26, 1991
  • Erwise, April 1992
  • ViolaWWW, May 1992, see Erwise
 incorporated into their wireless phones.

"Consumers are becoming accustomed to the idea of extremely sophisticated wireless phones that are equipped with features previously only imagined," says Delly Tamer, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of LetsTalk.com. "In the US, Americans have accepted the idea of receiving news and stock updates via their phones and pagers. This survey shows they are now ready for wireless phones with Internet and GPS access, imaging ability and more."

According to the 1,000 Americans surveyed by Yankelovich:

* 67 percent believe wireless phones will be used to remotely access e- mail;

* 67 percent believe consumers will use phone-based Global Positioning Systems (GPS) to pinpoint directions;

* 63 percent expect to see widespread Web-browsing capability in wireless phones;

* 59 percent expect that people will use wireless phones equipped with digital cameras to take and send pictures to family and friends;

57 percent expect that wireless phones will allow users to conduct video conferences.

Tamer sees new wireless product and service feature sets completely redefining how people use their wireless phones. Many advanced features are already offered in Europe or Asia and will be available in the US market in the near future.

Richard Siber, a wireless industry expert with Andersen Consulting See Accenture. , agrees. "As wireless phones become your remote control for life, it is only natural that users demand more capabilities from these devices," Siber says. "In Finland, wireless users are already experiencing the benefits of the advanced technology. For example, Finns can buy a soda from a vending machine vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards.  or pay for the car wash using their phone and the charges appear on their wireless bill. It will become commonplace to use your wireless device as your

e-commerce wallet."

"As wireless products become more advanced and options more numerous, Web-based comparison resources such as LetsTalk.com become increasingly important to help consumers research and find the products that best suit their needs and lifestyle," Siber added.

The Yankelovich survey also revealed that men are significantly more likely than women to believe that people will use wireless phones to get directions. And among all regions in the US, the Northeast came out on top as far as readiness to use the new mobile technologies. A copy of the Yankelovich survey is available at www.LetsTalk.com.
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Title Annotation:Industry Trend or Event
Comment:Yankelovich Survey Commissioned By Lets Talk.com Finds That Americans Expect "James Bond"-Style Phones.(Industry Trend or Event)
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Feb 28, 2000
Words:435
Previous Article:Sun Remains On Top Of The Unix-Based Workstation Market.(Company Business and Marketing)
Next Article:CYNET INC. LAUNCHES WIRELESS DIV.; DELL COMPUTERS IINCLUDED IN WIRELESS MARKETING STRATEGY.
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