Yankelovich MONITOR MindBase database market segmentation system. (Product File).
Personalized direct marketing is a new application of the
Yankelovich MONITOR MindBase database market segmentation system.
Yanketovich says MindBase Scribe connects specific customer information
with individual behavioral data and combines this information with
specific suggestions for making your creative efforts more compelling.
COPYRIGHT 2002 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion