Yankee Group Survey Reveals Changing Consumer Behaviors as Communications Markets Converge.BOSTON -- While wireless substitution increases, the bundle gains momentum As technology and convergence trends continue, the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. 2004 Technologically Advanced Family Survey monitors changing consumer behaviors and expectations. Key findings from our most recent survey include the following: --Wireless substitution shows a significant year-over-year increase, with wireless households reporting that 60% of their long-distance calls have been replaced by wireless --Interest in the multiproduct bundle increases, with 49% of U.S. households interested in a single provider for most or all of their communications services "Consumers are increasingly drawn to multiproduct bundles for simplicity, time savings and potential discounts," says Kate Griffin Kate Griffin may refer to:
Same as offset. See base/displacement. and other competitive threats, telephony providers must deliver on the promise of the bundle--with real time savings and dollar savings--to capture bundled customers." The Yankee Group Technologically Advanced Family Survey measures consumer perceptions and demands across more than 80 different communications and technology products, services and trends including VoIP, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , video-on-demand and HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates . In its 19th year, the Yankee Group TAF TAF abbr. tumor angiogenic factor survey helps consumer products and services companies gain an in-depth understanding of consumer technology adoption, purchasing influencers and buying behaviors. PRESS CONTACT For interviews, contact Kate Griffin, kgriffin@yankeegroup.com CORPORATE CONTACT Kimberly Vranas, director of marketing, press liaison, 617.880.0214, kvranas@yankeegroup.com THE YANKEE GROUP (http://www.yankeegroup.com) The Yankee Group is the global leader in communications & networking research and consulting. The company helps businesses understand the opportunities, risks and competitive pressures of developing, deploying and consuming products and services that drive communication or information exchange. Now in its fourth decade, the Yankee Group is based in Boston with offices throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. |
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