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Yankee Group Says Priorities for New Sprint Nextel CEO Must Focus on Customers and Marketplace Competition.


New CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  May Reevaluate Sprint Nextel's Xohm and Consider Spin-Off

BOSTON -- Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field.  today said that Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind  Chairman and CEO Gary Forsee's resignation on October 8 revealed the company's struggle with customer care, network performance and internal issues among the operational challenges associated with the $35 billion Sprint Nextel merger. As the Sprint Nextel board evaluates various candidates for new leadership, it will be imperative for the board to set a clear direction and establish priorities for the company and its new CEO.

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1. As stated or indicated by; on the authority of: according to historians.

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 the recently published Yankee Group Note, What's Next for Sprint Nextel, Yankee Group believes it may make more sense for Sprint Nextel to spin off Xohm into a separate entity jointly owned by Clearwire, which is better suited to the startup nature of its new mobile internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  business model. This is contrary to what some Wall Street analysts predicted that the WiMAX network deployment and business initiative may be slowed or placed on hold.

Additional recommendations for Sprint Nextel's new CEO priorities include:

* Make Sprint Nextel more competitive: Any new CEO must focus on the basics of the wireless customer experience to minimize churn, rebuild customer care and reinvigorate subscriber acquisition.

* Put customers at the top: Forsee allowed the performance and customer satisfaction with core mobile services to decline. This needs to be turned around.

* Prioritize capital and network investments: This includes its global IP backbone, enhancing its CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band.  network, rebranding its iDEN network and deploying its WiMAX network. The company has too many network assets that all require capital investment that are difficult to support with current debt ratings.

* Consider other possible transactions: Such transactions that could substantially enhance shareholder value include the sale of other non-core network, tower and business assets, as well as a possible combination with complementary CDMA-based wireless operators such as Alltel.

"No one was surprised when the Sprint Nextel board of directors announced Gary Forsee's resignation. Clearly there were several concerns among the board, but additionally, the merger had taken too much of the focus off its customers," said Berge Ayvazian, Yankee Group chief strategy officer. "There is a major challenge ahead for the new CEO at Sprint Nextel. The new CEO must leverage the company's relatively strong position in existing data services to enhance ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. . The increasing emphasis on MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure.  relationships and sub-prime customers only threatens margins and increases exposure to bad debt."

NOTE TO EDITORS

* Berge Ayvazian, Yankee Group chief strategy officer , 617-598-7222, bayvazian@yankeegroup.com

* Christina Oh, Yankee Group public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  manager, 617-598-7238, coh@yankeegroup.com

YANKEE GROUP (www.yankeegroup.com)

The people of Yankee Group are the global connectivity experts[TM]--the leading source of insight and counsel for builders, operators and users of connectivity solutions. For nearly 40 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, the Middle East, Africa, Latin America and Asia-Pacific.
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Publication:Business Wire
Date:Oct 17, 2007
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