Yankee Group Research Report Maps the Future of Enterprise Instant Messaging.Business Editors/High-Tech WritersBOSTON--(BUSINESS WIRE)--June 30, 2003 The success of enterprise instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or solutions is tied directly to the integration of presence awareness and real-time communications into other enterprise applications. A new Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. research report "Enterprise Instant Messaging is All About Integration," finds that instant messaging as a form of communications within enterprises and between enterprises and their clients, prospects, partners, and colleagues is growing steadily. But companies offering instant messaging technology and platforms are unlikely to succeed unless they understand, and execute on, the most important aspect driving increased use of this form of communications--integration with other enterprise applications. "The killer app A software application that is exceptionally useful or exciting. Killer apps are innovative and often represent the first of a new breed, and they are extremely successful. For example, in the late 1970s, the VisiCalc spreadsheet was the killer app for the Apple II, providing reason of enterprise instant messaging is the integration of the presence awareness functionality into other forms of mission-critical applications used inside the corporation," says Paul Ritter Paul Ritter is an Australian architect, planner, sociologist, artist and author. Ritter was born in Prague in 1925, the son of Carl Ritter and Elsa nee Schnabel. In 1939 he was evacuated to England. , program manager for Internet Business Strategies at the Yankee Group. "Our report describes the integration strategies of many of the leading players with huge stakes in the success of the EIM EIM Enterprise Incentive Management EIM Enterprise Information Management EIM Enterprise Identity Mapping (IBM) EIM Enterprise Instant Messaging EIM Employee Internet Management EIM European Institute for the Media marketplace. Companies such as AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Lotus, Microsoft, and Yahoo! have made enormous investments in their own technology and infrastructure and the success of their instant messaging initiatives is related to how well each of them can align with the right partners and integrate presence awareness seamlessly into a variety of other applications." NOTE TO EDITORS For interviews, contact Paul Ritter, pritter@yankeegroup.com. CORPORATE CONTACT Kim Vranas, Director of Marketing, 617-880-0214, kvranas@yankeegroup.com. The Yankee Group (http://www.yankeegroup.com) The Yankee Group is a global leader in technology research, analysis, and consulting. The company helps businesses understand the opportunities, risks, and competitive pressures of developing, deploying, and consuming products and services that drive communication or information exchange. Now in its fourth decade, the Yankee Group is based in Boston with offices throughout North America, Europe, Latin America, and the Pacific Rim. |
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